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Gannett Co, Inc. announced that Kelly Andresen will join the company as vice president, branded content and will focus on expanding the company’s branded content efforts in mobile, video, data visualization and virtual reality. Gannett and USA TODAY, have been creating campaigns for brands like Dell, T-Mobile, fitbit, Qantas, Choice Hotels and more.

Prior to joining Gannett, she was director, WP BrandStudio & Planning for The Washington Post, leading two teams dedicated to creating new advertising revenue across print, desktop, video, mobile and social. In this role, Andresen oversaw the launch of WP BrandConnect, The Post’s native advertising solution and the WP BrandStudio, an in-house custom content creation and strategy team. Andresen also helped introduce a programmatic ad solution called WP+ in 2012. Andresen also was a marketing manager at SiriusXM, where she developed advertising sponsorship opportunities on key premium channels including the launch of Oprah Radio, Martha Stewart Living Radio, NASCAR, MLB and Howard Stern.

 

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