Georgetown University Produces Promo Video Targeting Millennials and Generation-Z

Georgetown University in Washington, D.C, has produced a new promotional TV spot that will run during broadcasts of the Georgetown men’s basketball games, online for streaming sporting events and in-arena during games; as well as on university digital and social media channels. In partnership with the production arm of VICE Media, they filmed the 60-second promotional spot and worked with VICE to create a suite of social media assets, including “Humans of New York” style portraits which showcase a diverse community of undergraduate and graduate students and Georgetown faculty members.  The promotional content, states a release, is geared toward millennial and Generation-Z audiences to share a unique perspective on life as a Georgetown student.