GKV, one of Baltimore’s largest integrated marketing firms, is kicking off the new year with the addition of two new national consumer packaged goods clients to its roster — SnackWell’s and Back to Nature — both brands in the Back to Nature Foods Company portfolio.
According to a release, GKV said it was selected by SnackWell’s and Back to Nature to reintegrate the challenger brands into the daily lives of consumers through an integrated combination of advertising, social media, digital engagement and experiential sampling.
SnackWell’s has been a pioneer in the low-fat snack category and offers better-for-you snacks, including cookies, minis and pretzels. SnackWell’s products are for on-the-go consumers who want a healthy but delicious snack option. SnackWell’s has recently reformulated its products, which are now without high fructose corn syrup, partially hydrogenated oil, and artificial flavors or colors.
According to the company, the Back to Nature mission is to create great-tasting foods made from simple ingredients. The Back to Nature brand is committed to providing high quality options for people who want foods they can feel good about eating because they have no artificial flavors or preservatives. Back to Nature offers a wide range of products including, crackers and cookies, nuts and trail mixes, granolas, and juices.
“Consumers are becoming increasingly vigilant about what they put into their bodies and provide for their families,”said Dan Collins, GKV senior vice president. “Both SnackWell’s and Back to Nature have provided high quality alternatives that consumers are looking for. GKV is extremely excited to work with these two outstanding brands to tell their unique stories, drive awareness for the brands and products, and help increase sales.”
“Throughout this process, we looked at several agencies to handle these two important brands,” said Dan Anglemyer, Chief Marketing Officer of Back to Nature. “From the very beginning, it was apparent that GKV understood our category and the challenges we face in building our brands. The combination of GKV’s unique Challenger Brand positioning, its category expertise and the immense effort they put into the new business process allowed them to stand out among their competition.”