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Home » GKV Names Co-Creative Directors; Yes&’s Kihlstrom Talks Agile Branding; Weber Shandwick Adds Three

AAF Event at Planit

GKV Names Co-Creative Directors; Yes&’s Kihlstrom Talks Agile Branding; Weber Shandwick Adds Three

by | Feb 23, 2019

GKV has named Dave Broscious and Mark Rosica co-creative directors as long-time Creative Director Jeff Millman takes on a new role at the Baltimore-based agency.

“We are so fortunate to have two amazingly talented and smart creative directors at the helm of our creative department,” said Roger Gray, Chairman and CEO. “I have personally worked with Mark and Dave for more than 12 years and continue to be impressed by the quality of work they create and how they continue to raise the bar for our clients and staff every day.”

GKV’s creative team was previously under the direction of Millman, who has been with GKV since 1983. While Millman will continue his leadership role with several accounts, particularly with baby boomer and health-care focused clients, he has turned over the day-to-day operations, strategy and oversight of GKV’s creative department to Broscious and Rosica.

Broscious has over 25 years of creative experience in advertising, first as a copywriter, then creative director, and currently as a chief creative strategist. In his tenure as a creative partner at GKV, he’s played an integral part in many of the agency’s most successful campaigns: PANDORA Jewelry, Sprint, McCormick, Snyder’s-Lance, Blue Cross Blue Shield and the Maryland Lottery.

Prior to joining GKV, he served as a lead creative for various Northeast advertising agencies, developing highly effective, awarding-winning work in the consumer, business-to-business and direct response categories.

Rosica joined GKV in 2006 and has almost 30 years’ experience creating advertising and design in almost every category for clients in the U.S. and abroad. He has won several national and international awards, including: The One Show, Communication Arts, Clios, Cannes, Art Directors Club, London International, New York Festival, ANDY, Archive, National Addys, O’Toole, Effie, Show South, Washington Art Directors Club, Caples, Print Design, AdCritic, Telly’s, HSMAI, Batchy and more.

AAF Baltimore presented “Agile Marketing with Greg Khilström,” hosted by Planit and featuring a talk on branding by Khilström, senior vice president, digital, at Yes&, a Capitol Communicator sponsor. The evening included a panel discussion led by Khilström, standing in photo, with (left to right) Billy Twigg, president and founder of digital agency Alex & Tom; Matt McDermott, creative director at integrated advertising agency idfive; Ryan Smith, group strategy director at Planit; and Sharon Nevins, Baltimore Sun Media Group. Proceeds from the evening’s sales of Khilström’s book, The Agile Brand, were donated to the AAFB’s Scholarship Program, which awards unrestricted scholarships to students pursuing an undergraduate or post-graduate degree in marketing or advertising related fields.

At the Baltimore office of Weber Shandwick, Michael Tirone joins as vice president for client digital experience. In his new role, Tirone will lead client marketing strategy and account team management for the agency’s telecommunications, energy, financial services and healthcare clients with an emphasis on B2B and B2C digital programs. Previously he was a senior digital marketing strategist at R2integrated, where he founded and ran a comprehensive, full-lifecycle content marketing strategy and execution service.

Also at Weber Shandwick Baltimore, Steven Milano joins as designer for user experience. Previously he was a UI designer for Zenful, a California startup, and assistant designer for Earth Treks in Columbia. Marcelly Goncalves joins as junior associate for paid media planning and buying. Previously she completed a creative development internship with media production company Sesame Workshop and served as a TV Production intern at Celebrity Page TV in New York.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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