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Home » Google Asked by 4A’s and ANA to Ax Cookie-Blocking Plan

Capitol Communicator reports that Google tweaked its privacy policies to set data to automatically delete after 18 months for new accounts

Google Asked by 4A’s and ANA to Ax Cookie-Blocking Plan

by | Jan 16, 2020

The ad industry is asking Google to reconsider its plan to configure the Chrome browser to block cookies set by ad-tech companies and other third parties, reports Digital News Daily.

The move, set to take effect by 2022, could “choke off the economic oxygen from advertising that startups and emerging companies need to survive,” the Association of National Advertisers and American Association of Advertising Agencies said in a statement.

They are urging Google to “publicly and quickly commit to not imposing this moratorium on third party cookies until effective and meaningful alternatives are available.”

The report added that “the groups are responding to Google’s announcement that Chrome plans to automatically prevent ad networks and other third parties from setting cookies.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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