Google will issue refunds for ads bought through its systems that ran on websites with fake traffic, and said a handful of its partners have agreed to do the same, reports The Wall Street Journal, which added that it had reported in August that “Google was issuing refunds to some advertisers after ads purchased through its DoubleClick Bid Manager tool ended up running on websites with fraudulent traffic.

“At the time, Google was only prepared to reimburse advertisers for the “platform fee,” which ranged from 7% to 10% of the total ad spending. That reflected the fee those advertisers paid to use Google’s ad-buying tools.

 “The rest of the money flows through to dozens of online ad exchanges, which connect marketers to ad space across a vast number of websites through real-time auctions. At issue is when ads run on sites with fraudulent traffic, including those loaded or clicked by software programs known as “bots” instead of humans.

“In a blog post, Google said a handful of major exchanges have now agreed to issue full refunds for fraudulent ad space that was purchased.”

Leave a Reply

Your email address will not be published.