Great Resignation Will Spill Over to Agency-Client Relationships in 2022

By Michael DeMos

The Great Resignation is changing the work climate in the U.S., with countless articles and podcasts covering the reasons and long-term effects. But this culture change isn’t just affecting individual employees and employers…it’s also spilling over into agency/client relationships.

I predict that in 2022, clients who are difficult to work with and treat agencies like vendors will find they have fewer choices and will wind up spending more. Just like employees are leaving for better job opportunities and work/life balance, agencies are being more selective about who they work with and how that work impacts their workforce.

One place I have seen this is in the print and mail industry. Up until the pandemic, production firms often had to be the lowest bidder with unreasonable timelines—and often put up with rude or disorganized customers. Now buyers are simply asking for rates and timelines, all while being polite and working like team players. It’s definitely a welcome change, and one that we can all benefit from.

Michael DeMos is CEO and President of C-360

Based in Baltimore, the experienced C-360 team offers public relations and crisis communications; media planning and buying, including traditional and digital advertising; SEO (search engine optimization); SEM (paid search and display); website design and development; creative services, including graphic design and copywriting; social media (paid and organic); event planning; photography and videography. C-360 is a Capitol Communicator sponsor. For more information visit https://c-360.agency/