fbpx

Home » Hearst Newspapers Tests Pay-Per-Article Technology with Advertisers

Capitol Communicator has a report on a Hubspot study that details the best times to send emails.

Hearst Newspapers Tests Pay-Per-Article Technology with Advertisers

by | May 10, 2018

Hearst Newspapers will test pay-per-article technology on five of its publications, reports DigitalNewsDaily, which added that the platform from SolidOpinion “also enables advertisers to hand-select the articles they want their advertisements to serve near. The service will focus on breaking news.

“The text-based ad, called a Promoted Headline, serves up directly above the breaking news headline.

“Advertisers pick the keywords and set the type of breaking news topics. The brand then bids on a specific topic and location. Once an article on that topic publishes in the specific section, the ad will serve up directly above the headline in the online publication, explains Fergal Carr, senior vice president of consumer product at Hearst Newspapers.

“In the past, advertisers would bid on a page — for example, the home page — without knowing the types of articles that will appear. This type of bidding cannot ensure that a specific type of consumer will view the ad.”

More here.

 

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE