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Home » Hockey is Hot and Ratings are Up

Hockey is Hot and Ratings are Up

by | May 24, 2018

Hockey is hot!  And, if you watched the Caps win in the seventh game against Tampa Bay, you know why that’s the case in the D.C. area but, also, audience sizes for NBC Sports’ coverage of the Stanley Cup Playoffs conference finals are up 15 percent compared to last year, the network announced earlier this week. It’s some good news for the NHL after regular season ratings in the United States were down on both NBC and locally.

According to Sports Watch Media, “The 11 games in the conference finals involving the Golden Knights, Jets, Capitals and Lightning have recorded an average audience of 1.91 million viewers across television, online streaming and the NBC Sports app, which is the best since 2015 and a 15 percent increase from last year.

“The Eastern Conference Finals between Washington and Tampa Bay have averaged 2.03 million viewers, which is up five percent over last year and a high since 2013. The Capitals’ Game 6 victory, which forced a Game 7, averaged 2.22 million viewers, making it the second-most watched game of the playoffs after Penguins-Capitals Game 6.

“The Western Conference Finals between Vegas and Winnipeg have broken through with an average of 1.77 million viewers, which is up 23 percent over last year’s series between the Ducks and Predators. It’s the highest-rated West finals not involving the Blackhawks since 2002’s series between the Avalanche and Red Wings.

“Pittsburgh has the highest local rating (4.22) for the playoffs, followed by Las Vegas (3.13), Buffalo (2.9), Nashville (2.53) and Tampa (2.3).”

For the Washington Capitals, their victory against Tampa Bay was just another stepping stone in their quest to win the Stanley Cup and, in the finals,  a chance for the ratings to go through the roof.

Photo: Washington  Capitals

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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