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Home » Humor made a comeback in Super Bowl ads and it was “welcomed by all”

Capitol Communicator reports that Dylan Bernd, RP3 Agency, states that humor made a comeback in Super Bowl LVI ads.

Humor made a comeback in Super Bowl ads and it was “welcomed by all”

by | Feb 17, 2022

This year’s Super Bowl may have been super for reasons that had little to do with football.  As a society, and as individuals, we have been cooped up and locked down, seemingly forever, because of the coronavirus. The Super Bowl was an opportunity to release a pent-up demand for the “good old days.” In another Capitol Communicator post, we noted that this Super Bowl was an excuse for people to get together after being isolated by the coronavirus.  And Super Bowl viewership was about 112 million – an increase from recent Super Bowls.

According to Dylan Bernd, executive creative director at RP3 Agency, a Capitol Communicator sponsor, what stood out for him regarding Super Bowl ads was that “humor made a comeback. And after everything that’s happened over the last couple of years, it seemed to be welcomed by all.”

In an Adweek post, Bernd weighed in on which ads worked for him and which ones didn’t in Super Bowl LVI. Bernd writes that arguably one of the funniest Super Bowl spots was an ad for FTX in which Larry David, pictured above, “made the perfect argument for why you should look at the way forward with an open mind.”

You can check out Bernd’s Adweek’s post here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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