Humor made a comeback in Super Bowl ads and it was “welcomed by all”

This year’s Super Bowl may have been super for reasons that had little to do with football.  As a society, and as individuals, we have been cooped up and locked down, seemingly forever, because of the coronavirus. The Super Bowl was an opportunity to release a pent-up demand for the “good old days.” In another Capitol Communicator post, we noted that this Super Bowl was an excuse for people to get together after being isolated by the coronavirus.  And Super Bowl viewership was about 112 million – an increase from recent Super Bowls.

According to Dylan Bernd, executive creative director at RP3 Agency, a Capitol Communicator sponsor, what stood out for him regarding Super Bowl ads was that “humor made a comeback. And after everything that’s happened over the last couple of years, it seemed to be welcomed by all.”

In an Adweek post, Bernd weighed in on which ads worked for him and which ones didn’t in Super Bowl LVI. Bernd writes that arguably one of the funniest Super Bowl spots was an ad for FTX in which Larry David, pictured above, “made the perfect argument for why you should look at the way forward with an open mind.”

You can check out Bernd’s Adweek’s post here.