IAB Releases New Ad Format Specs
The Interactive Advertising Bureau (IAB) released the final version of the IAB Standard Ad Unit Portfolio. The specs include advertising units that allow for the creative to adjust to a variety of screen sizes and resolution capabilities, reports MediaPost, which added that based on HTML5 technology, “a move Google pushed in 2016, the specs also offer guidelines for augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads.”
The MediaPost post also stated that since the draft of the portfolio was released for public comment in September 2016, “the ad units were tested and as a result were changed to offer units with specific size ranges — a change that the IAB says will streamline ad design and production and simplify buying and selling.
“IAB says other key changes from the version released for public comment include the addition of ad unit specifications for mobile apps, support for out-stream advertising for video, standardized guidance on use of video in display ads, and updates and guidance on using audio within display and video ad units.”
