Benjamin Moore is launching a new paint collaboration that is likely to be a home run for Red Sox fans, reports Ad Age. The brand, along with The Martin Agency, which is based in Richmond, has debuted the “Fenway Collection,” a new collection of Red Sox-themed paints, which features colors such as “Green Monster,” the very shade used for years on the team’s legendary left field wall and scoreboard and Boston Red and Boston Blue–colors seen on the seats at Fenway Park, stated Ad Age. The idea for the campaign, continued the Ad Age item, came about after Benjamin Moore tasked Martin to come up with a way to better highlight its sponsorship of the Boston team. After discovering that the brand had been the go-to paint for the Green Monster, Martin came up with the idea to “put the idea in a can. . .and give the green monster to the fans,” according to Vanessa Fortier, senior VP-creative director at the Martin Agency. “You can take it home now and put it in your house.” See the full Behind the Work story on Adage.com).

Children’s National in D.C. added Lauren Fisher as vice president of communications, public relations and marketing. Most recently, she spent four years at Texas Children’s Hospital in Houston as the CMO. In her new position, her responsibilities include integrating all public relations and marketing efforts with the organization’s strategic plan, and leading integrated communications to elevate the Children’s National brand nationally and internationally. That brand includes the Children’s Research Institute and the Sheikh Zayed Institute for Pediatric Surgical Innovation.

Rebecca Noel has joined the Wine & Spirits Wholesalers of America (WSWA) as digital media and communications manager. Noel joined WSWA from Porter Novelli, where she worked for nearly three years. While at Porter Novelli, Noel developed, executed, and managed numerous consumer marketing and communications campaigns in the food, beverage and nutrition sector. Prior to Porter Novelli, Noel worked at Van Eperen & Company in Rockville, MD.

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