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Integrating Video into Digital Channels Can Pay Big Dividends for Marketers, Reports Adweek

Capitol Communicator1 min read

Integrating video into email, social and other digital channels can pay off big for marketers, reports Adweek.

The Adweek article, in part, added:

“Not only are more people engaging with video, but video interactions are helping drive increased revenue. Case in point: Email campaigns with video content can drive up to a 200-percent higher CTR than similar campaigns without video.

“Our new ebook, “The 3-Minute Guide to Video Engagement,” provides a step-by-step system to getting the most out of your video campaigns—in less time than it takes to watch the latest viral video.”

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Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters an
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