Integrating Video into Digital Channels Can Pay Big Dividends for Marketers, Reports Adweek
by Capitol Communicator | Dec 27, 2016
Integrating video into email, social and other digital channels can pay off big for marketers, reports Adweek.
The Adweek article, in part, added:
“Not only are more people engaging with video, but video interactions are helping drive increased revenue. Case in point: Email campaigns with video content can drive up to a 200-percent higher CTR than similar campaigns without video.
“Our new ebook, “The 3-Minute Guide to Video Engagement,” provides a step-by-step system to getting the most out of your video campaigns—in less time than it takes to watch the latest viral video.”
Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Stay current by subscribing to our newsletters by clicking on the subscribe link in the footer of this website and by checking in regularly with Capitol Communicator.
0 Comments