Home » It’s Time to Enjoy Discomfort Foods Says SmithGifford

Capitol Communicator reports that Matt Smith, founder of SmithGifford, reflects on 2020 and all of the challenges it’s brought us.

It’s Time to Enjoy Discomfort Foods Says SmithGifford

by | Dec 21, 2020

By Matt Smith, founder of SmithGifford

As we reflect on 2020 and all of the challenges it’s brought us, we’re taking comfort in two things. 

The first is that it’s almost over. The other is food. From the tried and true recipes we’ve grown up with to the saga that was a first attempt at sourdough, our pantries (and, thankfully, dishwashers) seemed to help us get through it all. We’ve gathered our favorites for you in SG’s Discomfort Foods and invite you to throw on your sweats and weather out the rest of the year around the table with loved ones… even if via Zoom.

We are lucky to be able to seek refuge in the coziness of our kitchens and know that many are unable to do so. Washington, D.C., is among the top cities in the nation struggling with food insecurity. To do our part, on behalf of our clients, we’ve made a donation to United Way of the National Capital Area which fights to bridge the gaps and inequities across the region, including homelessness and hunger. 

This holiday season, we’re especially thankful for the small comforts and for the big ones as well: family and friends. You’re both to us.

Happy Holidays from everyone at SG.


About the Author

Matt Smith

Matt Smith is the Founder of Smith Gifford, with close to 40 years’ experience as a creative and agency leader at the nation’s top agencies. He's won literally every award out there, Cannes, Clios, One Show Gold, Silver and Bronze, ADDYs, ADDYs and more ADDYs, and even Pillar of the Community and Best Places to work twice. A fourth generation Washingtonian, he can't spell or understand grammar, having spent the first 10 years of his life in schools in France and Germany. Even though "Learning three languages before age 10 messed me up bad," Matt has written a hugely successful website called WoodyBoater for the past 13 years, for which he was featured on CBS Sunday Morning.


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