by Matt Smith | Dec 21, 2020 | Awards, General, Upper Left Sponsored
By Matt Smith, founder of SmithGifford As we reflect on 2020 and all of the challenges it’s brought us, we’re taking comfort in two things. The first is that it’s almost over. The other is food. From the tried and true recipes we’ve grown up with to the saga that was...
by Matt Smith | Dec 2, 2020 | Agency, Insights
For the record, I can’t even predict what I am going to have for dinner tonight. But for 2021? I predict 2021 will happen. The sun will come up and life will continue. But different. Just like our grandparents needed to save sugar and toilet paper from the...
by Matt Smith | Mar 10, 2020 | Agency, Bottom Left Sponsored, General, Oh, That's Good
Matt Smith, CEO of SmithGifford, tells Capitol Communicator that when he started SmithGifford, “every new employee was required to bring a roll of toilet paper on their first day. Not because we were that bare bones, but because it was a funny reminder that at...
by Matt Smith | Dec 20, 2019 | Agency, Oh, That's Good, People, Top Center Sponsored, Upper Left Sponsored
By Matt Smith It’s that time of year again when cheesy ad messages and made-up names like “Black Friday” and “Cyber Monday” become ubiquitous, all in an effort to inspire you to buy stuff. To be honest, as far as I’m concerned it’s all #Hell. I know I sound...
by Matt Smith | Dec 10, 2019 | Agency, Oh, That's Good, Richmond News, Upper Left Sponsored
By Matt Smith I recently read that WPP was closing its Washington, D.C.-based digital agency ISL at the end of the year. This news left me deeply saddened, for a couple of reasons. First, ISL is a terrific agency and has done some wonderful work. They have some...
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