It’s Time to Enjoy Discomfort Foods Says SmithGifford
By Matt Smith, founder of SmithGifford As we reflect on 2020 and all of the challenges it’s brought us, we’re taking comfort
Matt Smith, SmithGifford, Predicts Life will be “Different” in 2021
For the record, I can’t even predict what I am going to have for dinner tonight. But for 2021? I predict 2021 will
SmithGifford has been on a Roll for 18 Years
Matt Smith, CEO of SmithGifford, tells Capitol Communicator that when he started SmithGifford, “every new employee was required to bring a roll of toilet
OH, THAT’S GOOD: Hallelujah: Some Genuine Holiday Good News
By Matt Smith It’s that time of year again when cheesy ad messages and made-up names like “Black Friday” and “Cyber Monday”
OH, THAT’S GOOD: Think Independent, Think Local
By Matt Smith I recently read that WPP was closing its Washington, D.C.-based digital agency ISL at the end of the year.
OH, THAT’S GOOD: My Hopes And Dreams Are Headed for the Dumpster
By Matt Smith We are currently in a “clean out the office” mode at SmithGifford. The reason is because, I have to admit, the
OH, THAT’S GOOD: Why Praise Your Competition? Ask Mike Hughes
By Matt Smith You might have wondered what motivated me to create a column for Capitol Communicator dedicated to saying nice things about my
OH, THAT’S GOOD: Thinking Outside the Cereal Box
By Matt Smith When I started this column in January of last year, my goal was to find and promote all the good work
SmithGifford Launches New Spot in Long Roofing Campaign
We all know kids say the darndest things, right? That’s because youthful innocence and naiveté lets them get away with anything. Such is
OH, THAT’S GOOD: Capitol Communicator: Keeping Us All Connected
By Matt Smith I recall the day as if it was yesterday, only it was several years ago. I was in a boardroom with
OH, THAT’S GOOD: Political Ads Are Coming … And a Few of Them Will be Pretty Good
If you’re like me, you’re dreading the upcoming onslaught of political advertising we’re all going to be subjected to in 2020.
OH, THAT’S GOOD: Trust Me!
By Matt Smith Today’s column is not about a great, inspiring piece of creative work produced by an agency in our region. Instead
OH THAT’S GOOD: The Secret of Producing Great Creative Work? You’ll Never Guess …
By Matt Smith I’ve had the great good fortune of working for some of the top creative agencies in the U.S. and
OH, THAT’S GOOD: A Line for the Ages
By Matt Smith I’ve always been fascinated by the influence and staying power of a single, memorable line. We’ve all seen them,
OH THAT’S GOOD: Robo This!
By Matt Smith I know this column is supposed to be about all the good work that’s being created in our area and
