fbpx

Home » SmithGifford has been on a Roll for 18 Years

SmithGifford has been on a Roll for 18 Years

by | Mar 10, 2020

Matt Smith, CEO of SmithGifford, tells Capitol Communicator that when he started SmithGifford, “every new employee was required to bring a roll of toilet paper on their first day. Not because we were that bare bones, but because it was a funny reminder that at this agency, there was no “us” and “them” in terms of management, employees or clients. We all worked together and each of us was responsible for what needed to get done, right down to keeping the bathroom stocked with TP.

“Today, we have over 500 rolls around the office. Little did we know then that in 2020, our stockpile would become so valuable and scarce. Not unlike great teamwork and taking ownership.”

About the Author

Matt Smith

Matt Smith is the Founder of Smith Gifford, with close to 40 years’ experience as a creative and agency leader at the nation’s top agencies. He's won literally every award out there, Cannes, Clios, One Show Gold, Silver and Bronze, ADDYs, ADDYs and more ADDYs, and even Pillar of the Community and Best Places to work twice. A fourth generation Washingtonian, he can't spell or understand grammar, having spent the first 10 years of his life in schools in France and Germany. Even though "Learning three languages before age 10 messed me up bad," Matt has written a hugely successful website called WoodyBoater for the past 13 years, for which he was featured on CBS Sunday Morning.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE