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SmithGifford has been on a Roll for 18 Years

Matt Smith1 min read
SmithGifford has been on a Roll for 18 Years

Matt Smith, CEO of SmithGifford, tells Capitol Communicator that when he started SmithGifford, “every new employee was required to bring a roll of toilet paper on their first day. Not because we were that bare bones, but because it was a funny reminder that at this agency, there was no “us” and “them” in terms of management, employees or clients. We all worked together and each of us was responsible for what needed to get done, right down to keeping the bathroom stocked with TP.

“Today, we have over 500 rolls around the office. Little did we know then that in 2020, our stockpile would become so valuable and scarce. Not unlike great teamwork and taking ownership.”

Matt Smith
Matt Smith is the Founder of Smith Gifford, with close to 40 years’ experience as a creative and agency leader at the nation’s top agencies. He's won literally every award out there, Cannes, Clios, On
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