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Home » OH, THAT’S GOOD: Capitol Communicator: Keeping Us All Connected

Capitol Communicator reports that Matt Smith, SmithGifford, predicts life will be "Different" in 2021

OH, THAT’S GOOD: Capitol Communicator: Keeping Us All Connected

by | Sep 30, 2019

By Matt Smith

I recall the day as if it was yesterday, only it was several years ago.

I was in a boardroom with Paul Duning and we were talking about how the advertising, marketing and media industries in the Washington, D.C., metro area were in dire need of some sort of news coverage.

Paul said he was contemplating launching such a publication, and I readily agreed.  In fact, If I recall correctly, my initial response was a rousing, “HELL YES!” Usually I like to think ideas like this over for a bit before making a decision, but this one was a 100 percent slam-dunk.

The reason for my support was obvious.  For reasons that likely had to do with the massive loss of highly lucrative print advertising in the digital age, trade outlets like Ad Age and Adweek slashed their editorial staffs and virtually eliminated coverage in the D.C. region. As a result, there was no place to go to keep up on local developments and news.

Enter Paul and the Capitol Communicator, which was such a terrific idea. Not only is it a great, well written and edited platform, but it also serves as a connection that keeps all of us ad folks in the loop on what’s happening in our region.  And over the years it’s grown to such an extent that it now covers Baltimore and Richmond, in addition to the continuing, comprehensive coverage of D.C.

The bottom line is that for anyone who wants to be kept up to date on what’s happening in advertising, marketing and media in the entire mid-Atlantic region, the Capitol Communicator is THE place to go.  Simple as that.

So I’d like to thank the bosses at Ad Age and Adweek for abandoning us because it opened a window of opportunity that allowed us to have our very own, custom-made connector.  A huge thanks to Paul and Editor/Co-Founder Phil Rabin for keeping this enterprise going, and for expanding their purview with their Marketing Summits and industry get togethers.  We’re all better off because of your efforts.

One more thing.  I urge you to do more than just read the Communicator.  Consider writing some articles and sharing your thoughts with the rest of us.  We all love each other’s ideas, especially when we can learn something from them that can help our business.  Think about it, then share your thoughts.

Matt Smith, pictured above, is founder of SmithGifford, and has close to 40 years’ experience as a creative and agency leader at the nation’s top agencies.  SmithGifford is a Capitol Communicator sponsor.

You can find Matt Smith’s earlier columns at Oh, That’s Good.

 

About the Author

Matt Smith

Matt Smith is the Founder of Smith Gifford, with close to 40 years’ experience as a creative and agency leader at the nation’s top agencies. He's won literally every award out there, Cannes, Clios, One Show Gold, Silver and Bronze, ADDYs, ADDYs and more ADDYs, and even Pillar of the Community and Best Places to work twice. A fourth generation Washingtonian, he can't spell or understand grammar, having spent the first 10 years of his life in schools in France and Germany. Even though "Learning three languages before age 10 messed me up bad," Matt has written a hugely successful website called WoodyBoater for the past 13 years, for which he was featured on CBS Sunday Morning.

1 Comment

  1. Paul Duning

    Thank you Matt. This was a pleasant surprise article from you.

    Reply

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