Art Alone Together
During the past few months, Jeffrey Foot, executive director, fogo, challenged his creative team to fast track the development process during lockdown and find a story to tell related to…
SmithGifford has been on a Roll for 18 Years
Matt Smith, CEO of SmithGifford, tells Capitol Communicator that when he started SmithGifford, “every new employee was required to bring a roll of toilet…
OH, THAT’S GOOD: Hallelujah: Some Genuine Holiday Good News
By Matt Smith It’s that time of year again when cheesy ad messages and made-up names like “Black Friday” and “Cyber Monday”…
OH, THAT’S GOOD: Think Independent, Think Local
By Matt Smith I recently read that WPP was closing its Washington, D.C.-based digital agency ISL at the end of the year.…
OH, THAT’S GOOD: My Hopes And Dreams Are Headed for the Dumpster
By Matt Smith We are currently in a “clean out the office” mode at SmithGifford. The reason is because, I have to admit, the…
OH, THAT’S GOOD: Why Praise Your Competition? Ask Mike Hughes
By Matt Smith You might have wondered what motivated me to create a column for Capitol Communicator dedicated to saying nice things about my…
OH, THAT’S GOOD: Thinking Outside the Cereal Box
By Matt Smith When I started this column in January of last year, my goal was to find and promote all the good work…
OH, THAT’S GOOD: Capitol Communicator: Keeping Us All Connected
By Matt Smith I recall the day as if it was yesterday, only it was several years ago. I was in a boardroom with…
OH, THAT’S GOOD: Political Ads Are Coming … And a Few of Them Will be Pretty Good
If you’re like me, you’re dreading the upcoming onslaught of political advertising we’re all going to be subjected to in 2020.…
OH, THAT’S GOOD: Trust Me!
By Matt Smith Today’s column is not about a great, inspiring piece of creative work produced by an agency in our region. Instead…
OH THAT’S GOOD: The Secret of Producing Great Creative Work? You’ll Never Guess …
By Matt Smith I’ve had the great good fortune of working for some of the top creative agencies in the U.S. and…
OH, THAT’S GOOD: A Line for the Ages
By Matt Smith I’ve always been fascinated by the influence and staying power of a single, memorable line. We’ve all seen them,…
OH THAT’S GOOD: Robo This!
By Matt Smith I know this column is supposed to be about all the good work that’s being created in our area and…
OH, THAT’S GOOD: Two Sides of the Same Mind; Making Science and Creative Work Together
By Matt Smith For a long time I’ve been told that, as a boutique ad agency that creates work that strives for emotional…
OH, THAT’S GOOD: Infectious Work for Montgomery County’s Bio Business
By Matt Smith In my never-ending quest to find goodness in all the nooks and crannies of our wonderful region, I was recently…
