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Author Matt Smith

Matt Smith

Matt Smith is the Founder of Smith Gifford, with close to 40 years’ experience as a creative and agency leader at the nation’s top agencies. He's won literally every award out there, Cannes, Clios, One Show Gold, Silver and Bronze, ADDYs, ADDYs and more ADDYs, and even Pillar of the Community and Best Places to work twice. A fourth generation Washingtonian, he can't spell or understand grammar, having spent the first 10 years of his life in schools in France and Germany. Even though "Learning three languages before age 10 messed me up bad," Matt has written a hugely successful website called WoodyBoater for the past 13 years, for which he was featured on CBS Sunday Morning.

OH, THAT’S GOOD: Political Ads Are Coming … And a Few of Them Will be Pretty Good

Matt Smith
September 17, 2019
Advertising, Bottom Left Sponsored, Oh, That's Good
If you’re like me, you’re dreading the upcoming onslaught of political advertising we’re all going to be subjected to in 2020. A quick Google search reveals that next year all 435 seats in the House...

OH, THAT’S GOOD: Trust Me!

Matt Smith
September 4, 2019
Agency, Insights, Oh, That's Good
By Matt Smith Today’s column is not about a great, inspiring piece of creative work produced by an agency in our region.  Instead it’s about a primary ingredient in just about every great piece of...

OH THAT’S GOOD: The Secret of Producing Great Creative Work?  You’ll Never Guess …

Matt Smith
August 19, 2019
Agency, Oh, That's Good, Top Right Sponsored
By Matt Smith I’ve had the great good fortune of working for some of the top creative agencies in the U.S. and I’ve discovered that there is a simple secret to producing great creative work that’s not...

OH, THAT’S GOOD: A Line for the Ages

Matt Smith
August 5, 2019
Agency, Oh, That's Good
By Matt Smith I’ve always been fascinated by the influence and staying power of a single, memorable line. We’ve all seen them, especially in the movies.  Clint Eastwood as Dirty Harry: “Go ahead,...

OH THAT’S GOOD: Robo This!

Matt Smith
July 22, 2019
Agency, Oh, That's Good
By Matt Smith I know this column is supposed to be about all the good work that’s being created in our area and about how this is a great, smart region in which to conduct business.  And it is all those...
Capitol Communicator Column

OH, THAT’S GOOD: Two Sides of the Same Mind; Making Science and Creative Work Together

Matt Smith
July 7, 2019
Agency, Oh, That's Good, Upper Left Sponsored
By Matt Smith For a long time I’ve been told that, as a boutique ad agency that creates work that strives for emotional engagement, we nonetheless have to defer to the data stockpilers who tell us whether...
Oh Infectious

OH, THAT’S GOOD: Infectious Work for Montgomery County’s Bio Business

Matt Smith
June 14, 2019
Oh, That's Good
By Matt Smith In my never-ending quest to find goodness in all the nooks and crannies of our wonderful region, I was recently sent a campaign from the Montgomery County Economic Development Corporation...
Cap.Comm_Break

Oh, That’s Good: Give Me (and Yourself) a Break

Matt Smith
June 3, 2019
Oh, That's Good
1 Comment
By Matt Smith Summer is fast upon us, and you might have noticed that over the past two weeks I haven’t written a column about the good work in our region. Or maybe you didn’t.  Either way, I...
Woolly Mammoth Describe the Night

Oh, That’s Good: Memo to Creatives: Get Out of Your Cubicles and Into the Theater

Matt Smith
May 13, 2019
General, Oh, That's Good, Upper Left Sponsored
By Matt Smith Since I started this column back in January, my goal has been to find and honor great creative work being done mostly by marketing services agencies headquartered in the Washington, D.C.,...
Oh That's Anxiety

I Thought I was Having a Heart Attack on Stage

Matt Smith
May 6, 2019
Agency, General, Oh, That's Good, Upper Left Sponsored
By Matt Smith In January of this year, Capitol Communicator and I launched my weekly “Oh, That’s Good” column, in which I identify and praise some of the great work being done by area ad agencies. ...
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Latest Events

  • Beginning of a New Era

    Paul Duning
    January 19, 2021
  • Capitol Communicator reports that Brightest Young Things pivots to become Exactly Agency

    Brightest Young Things Pivots to Exactly Agency

    Capitol Communicator
    January 15, 2021
  • Capitol Communicator reports that Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30, 2021.

    Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30

    Capitol Communicator
    January 8, 2021
  • Capitol Communicator reports that the MAC Summit for those in marketing, advertising and public relations is now available on-demand. 

    Your Key to Professional Success in 2021 is Now On-Demand

    Capitol Communicator
    December 11, 2020
  • Capitol Communicator reports that Kevin Schmiegel, founder of “Hiring our Heroes” and CEO of Operation Gratitude, will join Beyond Definition for its next edition of Going Beyond.

    Join In: Going Beyond with Operation Gratitude CEO Kevin Schmiegel

    Sponsored
    December 10, 2020

Latest Marketing

  • Capitol Communicator reports that Cade Martin, the award-winning photographer behind Capitol Communicator's Up Close and Personal profile series, has an updated and interactive digital portfolio.

    #SurpriseMeCade: Kicking the Tires on a New Portfolio Experience

    Capitol Communicator
    March 8, 2021
  • Marketing for Change expanding its advocacy with the addition of Mike Reddy as Director of Advocacy

    Marketing for Change Expands Advocacy Practice, Hires Mike Reddy as Director

    Jeffrey Davis
    March 1, 2021
  • Capitol Communicator reports that Ivan Heredia is joining the National 4-H Council as Chief Marketing Officer.

    Ivan Heredia Joins National 4-H Council as Chief Marketing Officer

    Capitol Communicator
    February 17, 2021
  • SparkPost Lands $180 Million Strategic Growth Investment

    Jeffrey Davis
    January 31, 2021
  • Capitol Communicator reports that Content Marketing Institute released its 11th annual B2C content marketing research report.

    2020 “Reshaped How Organizations Conduct Their Marketing”, States New CMI Report

    Capitol Communicator
    January 27, 2021

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