by Matt Smith | Nov 12, 2019 | Agency, Bottom Left Sponsored, Oh, That's Good
By Matt Smith We are currently in a “clean out the office” mode at SmithGifford. The reason is because, I have to admit, the place is a bit of mess. Years of “I will get to that soon” and “let’s just put this over there for now” have finally caught up with us,...
by Matt Smith | Oct 29, 2019 | Agency, Bottom Left Sponsored, Oh, That's Good
By Matt Smith You might have wondered what motivated me to create a column for Capitol Communicator dedicated to saying nice things about my competitors. It’s a reasonable question. Is this some sort of PR stunt? No. In fact, it may be the worst PR move ever. ...
by Matt Smith | Oct 16, 2019 | Agency, B to C, Oh, That's Good, Upper Left Sponsored
By Matt Smith When I started this column in January of last year, my goal was to find and promote all the good work being created by agencies and their clients in our community, including work created by my competitors. Well, today’s column is a perfect example of...
by Matt Smith | Oct 10, 2019 | Advertising, Agency, Upper Left Sponsored
We all know kids say the darndest things, right? That’s because youthful innocence and naiveté lets them get away with anything. Such is the case in the latest execution of an ongoing TV ad campaign for Long Roofing created by Falls Church, VA-based ad agency...
by Matt Smith | Sep 30, 2019 | Bottom Left Sponsored, Media, Oh, That's Good, Richmond News
By Matt Smith I recall the day as if it was yesterday, only it was several years ago. I was in a boardroom with Paul Duning and we were talking about how the advertising, marketing and media industries in the Washington, D.C., metro area were in dire need of some sort...
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