Meet Cade Martin – Photographer Extraordinaire Matt Smith February 5, 2019 Oh, That's Good, People, Profiles, Top Center Sponsored1 CommentBy Matt Smith Before I introduce this week’s batch of good work in the metro D.C. area, I want to take a quick moment to say thank you to everyone who has embraced this new Capitol Communicator column and...
And the Winner in the Best of Print/Direct Mail Category is …. Nancy Pelosi Matt Smith January 30, 2019 Oh, That's Good, Top Center SponsoredBy Matt Smith My first two columns in this series focused on what could be categorized as traditional advertising. But I think everyone would agree that marketing is about much more than advertising. At its...
Northern Virginia and Amazon: As Good as it Gets Matt Smith January 23, 2019 Agency, Oh, That's Good, Upper Left Sponsored, Video1 CommentHello and welcome to my second weekly column celebrating great work created by marketing agencies headquartered throughout the Washington, D.C., metro area. As I said in my debut column, my goal is to...
Yes, Virginia, there is good in all of us! Matt Smith January 16, 2019 Agency, Insights, Oh, That's Good, Top Right SponsoredBy Matt Smith Hello and welcome to my first column in which I praise and promote good work being created by the good people at agencies in the D.C. metro area and, when appropriate, Virginia-based agencies....
Matt Smith Wants to Promote Your Work – Not His – on Capitol Communicator Matt Smith January 8, 2019 Advertising, Agency, Oh, That's Good, PR, Upper Left Sponsored3 CommentsHello, my name is Matt Smith. I started my ad agency, SmithGifford, more than 16 years ago to do "Good Work with Good People." I didn't then (and still don't) care about the size of an account or whether an...
SmithGifford Beefs Up Creative Team with Art Director and Copywriter Matt Smith April 9, 2018 Agency, Bottom Left Sponsored, PeopleFalls Church, VA, advertising and marketing services agency SmithGifford announced two key appointments to the agency’s award-winning creative team: Melanie Fitts has been named Senior Art Director and...
I Lost the Battle, But All of Us in the D.C. Ad Community Won the War Matt Smith April 9, 2018 Agency, B to B, Bottom Left Sponsored, InsightsBy Matt Smth I got some bitter news recently - my ad agency lost a big pitch. It was bitter because we really swung for the fences on this one. We went all out and did everything we could. Over 50...
SmithGifford Launches Ad Campaign for Sandy Spring Bank Matt Smith March 20, 2018 Advertising, Agency, Bottom Left Sponsored Award-winning advertising and marketing services agency SmithGifford launched a new advertising campaign for Sandy Spring Bank. The campaign captures real life moments where a bank intersects with a...
Ads to Advertise Super Bowl Ads: Maybe Not Such a Good Idea After All? Matt Smith January 29, 2018 Advertising, InsightsBy Matt Smith There was a time—let’s call it the good old days—when, during the weeks leading up to that great TV extravaganza known as the Super Bowl, that people talked about the game. Who was...
