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Author Matt Smith

Matt Smith

Matt Smith is the Founder of Smith Gifford, with close to 40 years’ experience as a creative and agency leader at the nation’s top agencies. He's won literally every award out there, Cannes, Clios, One Show Gold, Silver and Bronze, ADDYs, ADDYs and more ADDYs, and even Pillar of the Community and Best Places to work twice. A fourth generation Washingtonian, he can't spell or understand grammar, having spent the first 10 years of his life in schools in France and Germany. Even though "Learning three languages before age 10 messed me up bad," Matt has written a hugely successful website called WoodyBoater for the past 13 years, for which he was featured on CBS Sunday Morning.

OH, THAT’S GOOD: Political Ads Are Coming … And a Few of Them Will be Pretty Good

Matt Smith
September 17, 2019
Advertising, Bottom Left Sponsored, Oh, That's Good
If you’re like me, you’re dreading the upcoming onslaught of political advertising we’re all going to be subjected to in 2020. A quick Google search reveals that next year all 435 seats in the House...

OH, THAT’S GOOD: Trust Me!

Matt Smith
September 4, 2019
Agency, Insights, Oh, That's Good
By Matt Smith Today’s column is not about a great, inspiring piece of creative work produced by an agency in our region.  Instead it’s about a primary ingredient in just about every great piece of...

OH THAT’S GOOD: The Secret of Producing Great Creative Work?  You’ll Never Guess …

Matt Smith
August 19, 2019
Agency, Oh, That's Good, Top Right Sponsored
By Matt Smith I’ve had the great good fortune of working for some of the top creative agencies in the U.S. and I’ve discovered that there is a simple secret to producing great creative work that’s not...

OH, THAT’S GOOD: A Line for the Ages

Matt Smith
August 5, 2019
Agency, Oh, That's Good
By Matt Smith I’ve always been fascinated by the influence and staying power of a single, memorable line. We’ve all seen them, especially in the movies.  Clint Eastwood as Dirty Harry: “Go ahead,...

OH THAT’S GOOD: Robo This!

Matt Smith
July 22, 2019
Agency, Oh, That's Good
By Matt Smith I know this column is supposed to be about all the good work that’s being created in our area and about how this is a great, smart region in which to conduct business.  And it is all those...
Capitol Communicator Column

OH, THAT’S GOOD: Two Sides of the Same Mind; Making Science and Creative Work Together

Matt Smith
July 7, 2019
Agency, Oh, That's Good, Upper Left Sponsored
By Matt Smith For a long time I’ve been told that, as a boutique ad agency that creates work that strives for emotional engagement, we nonetheless have to defer to the data stockpilers who tell us whether...
Oh Infectious

OH, THAT’S GOOD: Infectious Work for Montgomery County’s Bio Business

Matt Smith
June 14, 2019
Oh, That's Good
By Matt Smith In my never-ending quest to find goodness in all the nooks and crannies of our wonderful region, I was recently sent a campaign from the Montgomery County Economic Development Corporation...
Cap.Comm_Break

Oh, That’s Good: Give Me (and Yourself) a Break

Matt Smith
June 3, 2019
Oh, That's Good
1 Comment
By Matt Smith Summer is fast upon us, and you might have noticed that over the past two weeks I haven’t written a column about the good work in our region. Or maybe you didn’t.  Either way, I...
Woolly Mammoth Describe the Night

Oh, That’s Good: Memo to Creatives: Get Out of Your Cubicles and Into the Theater

Matt Smith
May 13, 2019
General, Oh, That's Good, Upper Left Sponsored
By Matt Smith Since I started this column back in January, my goal has been to find and honor great creative work being done mostly by marketing services agencies headquartered in the Washington, D.C.,...
Oh That's Anxiety

I Thought I was Having a Heart Attack on Stage

Matt Smith
May 6, 2019
Agency, General, Oh, That's Good, Upper Left Sponsored
By Matt Smith In January of this year, Capitol Communicator and I launched my weekly “Oh, That’s Good” column, in which I identify and praise some of the great work being done by area ad agencies. ...
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Latest Events

  • Capitol Communicator reports that Rubell Museum DC is set to open October 29, 2022.

    Rubell Museum DC set to open in October 2022

    Capitol Communicator
    May 12, 2022
  • Are you freelance or going freelance?

    Are you freelance or going freelance?

    Capitol Communicator
    April 13, 2022
  • How to break into government contracting

    How to break into government contracting

    Guest Columnist
    April 13, 2022
  • Capitol Communicator reports the overall goal of Freelance Business Week DC is to reach and support the growth of freelance business owners.

    Freelance Business Week DC Highlights Local Talent and Association Role

    Capitol Communicator
    April 6, 2022
  • DC’s labor commissioner kicks off Freelance Business Week DC 2022.

    DC’s labor commissioner kicks off Freelance Business Week DC 2022

    Capitol Communicator
    April 3, 2022

Media

  • The Baltimore Banner and WYPR announce news partnership

    Jeffrey Davis
    May 20, 2022
  • Pete Williams, NBC News Justice Department and Supreme Court reporter, will retire from the news organization after 29 years

    Pete Williams, NBC News Justice Department and Supreme Court reporter, will retire from the news organization after 29 years

    Capitol Communicator
    May 19, 2022
  • WBAL News Anchor Mindy Basara steps down after 18 years as she battles Lupus

    WBAL-TV News Anchor Mindy Basara steps down as she battles Lupus

    Capitol Communicator
    May 18, 2022
  • The Washington Post names Jenna Johnson its Deputy Democracy Editor 

    Jenna Johnson named deputy democracy editor at Washington Post

    Capitol Communicator
    May 16, 2022
  • Rita Braver is celebrating 50 years at CBS News.

    Rita Braver celebrates 50 years with CBS News

    Capitol Communicator
    May 16, 2022

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