Oh That’s Good: No “There” There? No Problem Matt Smith April 15, 2019 Agency, Oh, That's Good, Top Center SponsoredBy Matt Smith It’s extremely difficult to craft meaningful, impactful and engaging advertising when you don’t have an identifiable product or service to promote. I know that sounds odd—all advertising...
Oh, That’s Good: Serious Issues, Handled with Care Matt Smith April 8, 2019 Agency, Oh, That's Good, Top Center SponsoredBy Matt Smith If you want to find out just how great an agency really is, take a close look at the work they do for themselves. This is the kind of work produced without any rules, focus groups or...
Oh That’s Good: D.C. ADDYs Show Depth of Regional Talent Matt Smith April 1, 2019 Advertising, Awards, Oh, That's Good, Upper Left SponsoredBy Matt Smith Last week I wrote about some great work from agencies that won ADDY awards at the recent awards gala for the D.C. region. And all those awards got me thinking that at this year’s ADDYs we...
Oh, That’s Good: Devil Worship Matt Smith March 25, 2019 Oh, That's Good, Top Right Sponsored2 CommentsBy Matt Smith When I read the word “website”, I usually envision some unimaginative, boring sort of template that is more driven by a wire frame than by emotion. Well, I have been proven wrong, big...
Oh That’s Good: Johnny Weir’s Stallion. Silly, But Very Good Matt Smith March 11, 2019 Agency, Oh, That's Good, Top Right SponsoredBy Matt Smith Today we go back to the Kentucky Derby to show off some really smart, good work by our pals at Viget, headquartered in Falls Church, VA. Did I say smart, good work? Yes, it’s all...
Oh, That’s Good: A Very, Very, Very Cool Agency Matt Smith February 11, 2019 Agency, Oh, That's Good, Top Center SponsoredBy Matt Smith When I started this " Oh, That's Good" series, my primary goal was to feature individual examples of good work that I’ve seen around town. But for this column I’m afraid I’m going to...
Meet Cade Martin – Photographer Extraordinaire Matt Smith February 5, 2019 Oh, That's Good, People, Profiles, Top Center Sponsored1 CommentBy Matt Smith Before I introduce this week’s batch of good work in the metro D.C. area, I want to take a quick moment to say thank you to everyone who has embraced this new Capitol Communicator column and...
And the Winner in the Best of Print/Direct Mail Category is …. Nancy Pelosi Matt Smith January 30, 2019 Oh, That's Good, Top Center SponsoredBy Matt Smith My first two columns in this series focused on what could be categorized as traditional advertising. But I think everyone would agree that marketing is about much more than advertising. At its...
Northern Virginia and Amazon: As Good as it Gets Matt Smith January 23, 2019 Agency, Oh, That's Good, Upper Left Sponsored, Video1 CommentHello and welcome to my second weekly column celebrating great work created by marketing agencies headquartered throughout the Washington, D.C., metro area. As I said in my debut column, my goal is to...
Yes, Virginia, there is good in all of us! Matt Smith January 16, 2019 Agency, Insights, Oh, That's Good, Top Right SponsoredBy Matt Smith Hello and welcome to my first column in which I praise and promote good work being created by the good people at agencies in the D.C. metro area and, when appropriate, Virginia-based agencies....
