OH, THAT’S GOOD: Political Ads Are Coming … And a Few of Them Will be Pretty Good Matt Smith September 17, 2019 Advertising, Bottom Left Sponsored, Oh, That's GoodIf you’re like me, you’re dreading the upcoming onslaught of political advertising we’re all going to be subjected to in 2020. A quick Google search reveals that next year all 435 seats in the House...
OH, THAT’S GOOD: Trust Me! Matt Smith September 4, 2019 Agency, Insights, Oh, That's GoodBy Matt Smith Today’s column is not about a great, inspiring piece of creative work produced by an agency in our region. Instead it’s about a primary ingredient in just about every great piece of...
OH THAT’S GOOD: The Secret of Producing Great Creative Work? You’ll Never Guess … Matt Smith August 19, 2019 Agency, Oh, That's Good, Top Right SponsoredBy Matt Smith I’ve had the great good fortune of working for some of the top creative agencies in the U.S. and I’ve discovered that there is a simple secret to producing great creative work that’s not...
OH, THAT’S GOOD: A Line for the Ages Matt Smith August 5, 2019 Agency, Oh, That's GoodBy Matt Smith I’ve always been fascinated by the influence and staying power of a single, memorable line. We’ve all seen them, especially in the movies. Clint Eastwood as Dirty Harry: “Go ahead,...
OH THAT’S GOOD: Robo This! Matt Smith July 22, 2019 Agency, Oh, That's GoodBy Matt Smith I know this column is supposed to be about all the good work that’s being created in our area and about how this is a great, smart region in which to conduct business. And it is all those...
OH, THAT’S GOOD: Two Sides of the Same Mind; Making Science and Creative Work Together Matt Smith July 7, 2019 Agency, Oh, That's Good, Upper Left SponsoredBy Matt Smith For a long time I’ve been told that, as a boutique ad agency that creates work that strives for emotional engagement, we nonetheless have to defer to the data stockpilers who tell us whether...
OH, THAT’S GOOD: Infectious Work for Montgomery County’s Bio Business Matt Smith June 14, 2019 Oh, That's GoodBy Matt Smith In my never-ending quest to find goodness in all the nooks and crannies of our wonderful region, I was recently sent a campaign from the Montgomery County Economic Development Corporation...
Oh, That’s Good: Give Me (and Yourself) a Break Matt Smith June 3, 2019 Oh, That's Good1 CommentBy Matt Smith Summer is fast upon us, and you might have noticed that over the past two weeks I haven’t written a column about the good work in our region. Or maybe you didn’t. Either way, I...
Oh, That’s Good: Memo to Creatives: Get Out of Your Cubicles and Into the Theater Matt Smith May 13, 2019 General, Oh, That's Good, Upper Left SponsoredBy Matt Smith Since I started this column back in January, my goal has been to find and honor great creative work being done mostly by marketing services agencies headquartered in the Washington, D.C.,...
I Thought I was Having a Heart Attack on Stage Matt Smith May 6, 2019 Agency, General, Oh, That's Good, Upper Left SponsoredBy Matt Smith In January of this year, Capitol Communicator and I launched my weekly “Oh, That’s Good” column, in which I identify and praise some of the great work being done by area ad agencies. ...
