fbpx
Capitol Communicator logo

Search
  • Marketing
  • Advertising
  • Digital
  • PR
  • Agency
  • B to B
  • B to C
  • B to G
  • Events
  • Jobs
  • Sourcebook
  • Marketing
  • Advertising
  • Digital
  • PR
  • Agency
  • B to B
  • B to C
  • B to G
  • Events
  • Jobs
  • Sourcebook

Author Matt Smith

Matt Smith

Matt Smith is the Founder of Smith Gifford, with close to 40 years’ experience as a creative and agency leader at the nation’s top agencies. He's won literally every award out there, Cannes, Clios, One Show Gold, Silver and Bronze, ADDYs, ADDYs and more ADDYs, and even Pillar of the Community and Best Places to work twice. A fourth generation Washingtonian, he can't spell or understand grammar, having spent the first 10 years of his life in schools in France and Germany. Even though "Learning three languages before age 10 messed me up bad," Matt has written a hugely successful website called WoodyBoater for the past 13 years, for which he was featured on CBS Sunday Morning.

MJ Hegar

Oh, That’s Good: Political Ads Done Right

Matt Smith
April 29, 2019
Agency, Oh, That's Good, Top Right Sponsored
By Matt Smith One of the unique aspects of our creative community here in the Mid-Atlantic region is that we do more work for political campaigns than most agencies outside the area. The reasons are...
Matt Smith

Oh, That’s Good: On April 26, Watch Me Praise My Competition in Person (and Possibly Embarrass Myself at the Same Time)

Matt Smith
April 22, 2019
Events, Oh, That's Good, Top Right Sponsored
By Matt Smith Regular readers of this column know that my goal is to identify and praise the great creative work emanating from all the marketing services agencies (and other creative hotbeds) in the...
Association of American Railroads

Oh That’s Good: No “There” There? No Problem

Matt Smith
April 15, 2019
Agency, Oh, That's Good, Top Center Sponsored
By Matt Smith It’s extremely difficult to craft meaningful, impactful and engaging advertising when you don’t have an identifiable product or service to promote. I know that sounds odd—all advertising...
WundermanAward

Oh, That’s Good: Serious Issues, Handled with Care

Matt Smith
April 8, 2019
Agency, Oh, That's Good, Top Center Sponsored
By Matt Smith If you want to find out just how great an agency really is, take a close look at the work they do for themselves. This is the kind of work produced without any rules, focus groups or...
Addy Adwords Matt Smith

Oh That’s Good: D.C. ADDYs Show Depth of Regional Talent

Matt Smith
April 1, 2019
Advertising, Awards, Oh, That's Good, Upper Left Sponsored
By Matt Smith Last week I wrote about some great work from agencies that won ADDY awards at the recent awards gala for the D.C. region. And all those awards got me thinking that at this year’s ADDYs we...
infolock

Oh, That’s Good: Devil Worship

Matt Smith
March 25, 2019
Oh, That's Good, Top Right Sponsored
2 Comments
By Matt Smith When I read the word “website”, I usually envision some unimaginative, boring sort of template that is more driven by a wire frame than by emotion. Well, I have been proven wrong, big...
Social Brooch

Oh That’s Good: Johnny Weir’s Stallion. Silly, But Very Good

Matt Smith
March 11, 2019
Agency, Oh, That's Good, Richmond News, Top Right Sponsored
By Matt Smith Today we go back to the Kentucky Derby to show off some really smart, good work by our pals at Viget, headquartered in Falls Church, VA. Did I say smart, good work?  Yes, it’s all...
collage of brands- Lockheed martins field trip to mars

Oh, That’s Good: A Very, Very, Very Cool Agency

Matt Smith
February 11, 2019
Agency, Oh, That's Good, Top Center Sponsored
By Matt Smith When I started this " Oh, That's Good" series, my primary goal was to feature individual examples of good work that I’ve seen around town. But for this column I’m afraid I’m going to...
Cade Martin Photo Shoot

Meet Cade Martin – Photographer Extraordinaire

Matt Smith
February 5, 2019
Oh, That's Good, People, Profiles, Top Center Sponsored
1 Comment
By Matt Smith Before I introduce this week’s batch of good work in the metro D.C. area, I want to take a quick moment to say thank you to everyone who has embraced this new Capitol Communicator column and...
Speaker of House of Representatives Seal

And the Winner in the Best of Print/Direct Mail Category is …. Nancy Pelosi

Matt Smith
January 30, 2019
Oh, That's Good, Top Center Sponsored
By Matt Smith My first two columns in this series focused on what could be categorized as traditional advertising. But I think everyone would agree that marketing is about much more than advertising. At its...
  1. 1
  2. 2
  3. 3
  4. 4

Latest Events

  • Capitol Communicator reports that Rubell Museum DC is set to open October 29, 2022.

    Rubell Museum DC set to open in October 2022

    Capitol Communicator
    May 12, 2022
  • Are you freelance or going freelance?

    Are you freelance or going freelance?

    Capitol Communicator
    April 13, 2022
  • How to break into government contracting

    How to break into government contracting

    Guest Columnist
    April 13, 2022
  • Capitol Communicator reports the overall goal of Freelance Business Week DC is to reach and support the growth of freelance business owners.

    Freelance Business Week DC Highlights Local Talent and Association Role

    Capitol Communicator
    April 6, 2022
  • DC’s labor commissioner kicks off Freelance Business Week DC 2022.

    DC’s labor commissioner kicks off Freelance Business Week DC 2022

    Capitol Communicator
    April 3, 2022

Media

  • The Baltimore Banner and WYPR announce news partnership

    Jeffrey Davis
    May 20, 2022
  • Pete Williams, NBC News Justice Department and Supreme Court reporter, will retire from the news organization after 29 years

    Pete Williams, NBC News Justice Department and Supreme Court reporter, will retire from the news organization after 29 years

    Capitol Communicator
    May 19, 2022
  • WBAL News Anchor Mindy Basara steps down after 18 years as she battles Lupus

    WBAL-TV News Anchor Mindy Basara steps down as she battles Lupus

    Capitol Communicator
    May 18, 2022
  • The Washington Post names Jenna Johnson its Deputy Democracy Editor 

    Jenna Johnson named deputy democracy editor at Washington Post

    Capitol Communicator
    May 16, 2022
  • Rita Braver is celebrating 50 years at CBS News.

    Rita Braver celebrates 50 years with CBS News

    Capitol Communicator
    May 16, 2022

SUBSCRIBE

Copyright 2022 All Rights Reserved, Capitol Communicator.
Site by Bluetext
  • About Us
  • Contact Us
  • Privacy
  • Terms
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT