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Author Matt Smith

Matt Smith

Matt Smith is the Founder of Smith Gifford, with close to 40 years’ experience as a creative and agency leader at the nation’s top agencies. He's won literally every award out there, Cannes, Clios, One Show Gold, Silver and Bronze, ADDYs, ADDYs and more ADDYs, and even Pillar of the Community and Best Places to work twice. A fourth generation Washingtonian, he can't spell or understand grammar, having spent the first 10 years of his life in schools in France and Germany. Even though "Learning three languages before age 10 messed me up bad," Matt has written a hugely successful website called WoodyBoater for the past 13 years, for which he was featured on CBS Sunday Morning.

MJ Hegar

Oh, That’s Good: Political Ads Done Right

Matt Smith
April 29, 2019
Agency, Oh, That's Good, Top Right Sponsored
By Matt Smith One of the unique aspects of our creative community here in the Mid-Atlantic region is that we do more work for political campaigns than most agencies outside the area. The reasons are...
Matt Smith

Oh, That’s Good: On April 26, Watch Me Praise My Competition in Person (and Possibly Embarrass Myself at the Same Time)

Matt Smith
April 22, 2019
Events, Oh, That's Good, Top Right Sponsored
By Matt Smith Regular readers of this column know that my goal is to identify and praise the great creative work emanating from all the marketing services agencies (and other creative hotbeds) in the...
Association of American Railroads

Oh That’s Good: No “There” There? No Problem

Matt Smith
April 15, 2019
Agency, Oh, That's Good, Top Center Sponsored
By Matt Smith It’s extremely difficult to craft meaningful, impactful and engaging advertising when you don’t have an identifiable product or service to promote. I know that sounds odd—all advertising...
WundermanAward

Oh, That’s Good: Serious Issues, Handled with Care

Matt Smith
April 8, 2019
Agency, Oh, That's Good, Top Center Sponsored
By Matt Smith If you want to find out just how great an agency really is, take a close look at the work they do for themselves. This is the kind of work produced without any rules, focus groups or...
Addy Adwords Matt Smith

Oh That’s Good: D.C. ADDYs Show Depth of Regional Talent

Matt Smith
April 1, 2019
Advertising, Awards, Oh, That's Good, Upper Left Sponsored
By Matt Smith Last week I wrote about some great work from agencies that won ADDY awards at the recent awards gala for the D.C. region. And all those awards got me thinking that at this year’s ADDYs we...
infolock

Oh, That’s Good: Devil Worship

Matt Smith
March 25, 2019
Oh, That's Good, Top Right Sponsored
2 Comments
By Matt Smith When I read the word “website”, I usually envision some unimaginative, boring sort of template that is more driven by a wire frame than by emotion. Well, I have been proven wrong, big...
Social Brooch

Oh That’s Good: Johnny Weir’s Stallion. Silly, But Very Good

Matt Smith
March 11, 2019
Agency, Oh, That's Good, Richmond News, Top Right Sponsored
By Matt Smith Today we go back to the Kentucky Derby to show off some really smart, good work by our pals at Viget, headquartered in Falls Church, VA. Did I say smart, good work?  Yes, it’s all...
collage of brands- Lockheed martins field trip to mars

Oh, That’s Good: A Very, Very, Very Cool Agency

Matt Smith
February 11, 2019
Agency, Oh, That's Good, Top Center Sponsored
By Matt Smith When I started this " Oh, That's Good" series, my primary goal was to feature individual examples of good work that I’ve seen around town. But for this column I’m afraid I’m going to...
Cade Martin Photo Shoot

Meet Cade Martin – Photographer Extraordinaire

Matt Smith
February 5, 2019
Oh, That's Good, People, Profiles, Top Center Sponsored
1 Comment
By Matt Smith Before I introduce this week’s batch of good work in the metro D.C. area, I want to take a quick moment to say thank you to everyone who has embraced this new Capitol Communicator column and...
Speaker of House of Representatives Seal

And the Winner in the Best of Print/Direct Mail Category is …. Nancy Pelosi

Matt Smith
January 30, 2019
Oh, That's Good, Top Center Sponsored
By Matt Smith My first two columns in this series focused on what could be categorized as traditional advertising. But I think everyone would agree that marketing is about much more than advertising. At its...
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Latest Events

  • Beginning of a New Era

    Paul Duning
    January 19, 2021
  • Capitol Communicator reports that Brightest Young Things pivots to become Exactly Agency

    Brightest Young Things Pivots to Exactly Agency

    Capitol Communicator
    January 15, 2021
  • Capitol Communicator reports that Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30, 2021.

    Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30

    Capitol Communicator
    January 8, 2021
  • Capitol Communicator reports that the MAC Summit for those in marketing, advertising and public relations is now available on-demand. 

    Your Key to Professional Success in 2021 is Now On-Demand

    Capitol Communicator
    December 11, 2020
  • Capitol Communicator reports that Kevin Schmiegel, founder of “Hiring our Heroes” and CEO of Operation Gratitude, will join Beyond Definition for its next edition of Going Beyond.

    Join In: Going Beyond with Operation Gratitude CEO Kevin Schmiegel

    Sponsored
    December 10, 2020

Latest Marketing

  • Capitol Communicator reports that Cade Martin, the award-winning photographer behind Capitol Communicator's Up Close and Personal profile series, has an updated and interactive digital portfolio.

    #SurpriseMeCade: Kicking the Tires on a New Portfolio Experience

    Capitol Communicator
    March 8, 2021
  • Marketing for Change expanding its advocacy with the addition of Mike Reddy as Director of Advocacy

    Marketing for Change Expands Advocacy Practice, Hires Mike Reddy as Director

    Jeffrey Davis
    March 1, 2021
  • Capitol Communicator reports that Ivan Heredia is joining the National 4-H Council as Chief Marketing Officer.

    Ivan Heredia Joins National 4-H Council as Chief Marketing Officer

    Capitol Communicator
    February 17, 2021
  • SparkPost Lands $180 Million Strategic Growth Investment

    Jeffrey Davis
    January 31, 2021
  • Capitol Communicator reports that Content Marketing Institute released its 11th annual B2C content marketing research report.

    2020 “Reshaped How Organizations Conduct Their Marketing”, States New CMI Report

    Capitol Communicator
    January 27, 2021

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