Award-winning advertising and marketing services agency SmithGifford launched a new advertising campaign for Sandy Spring Bank.

The campaign captures real life moments where a bank intersects with a client’s dreams and goals. From the daily conveniences of checking and savings accounts to getting a mortgage to opening a business, Sandy Spring Bank sees the bigger picture of finances—not just for now but also in the future.

The campaign launched last week through a mix of awareness-driving and hyper-targeted media channels including TV/video, radio, print, digital and out-of-home.

“It was obvious to us when we first met that the bank’s relationships with their clients, and the services they offer, are true and genuine,” said SmithGifford Founder-CEO Matt Smith.  “Sandy Spring Bank delivers in tangible ways that benefit individuals, businesses and the community-at-large. They live their brand. This is what differentiates them from all other banks in the area.”

SmithGifford was awarded the Sandy Spring Bank account late last year following a review.  The new campaign is the agency’s first work for the bank, which is at a pivotal time in its history. This year marks the bank’s 150th anniversary. Sandy Spring Bank also recently acquired WashingtonFirst Bank, establishing itself as the region’s largest locally-headquartered community bank with combined assets of approximately $7.8 billion.

SmithGifford partnered with media agency Media Works on the campaign, which handled media planning and buying responsibilities.

SmithGifford, a creatively owned, Falls Church, VA-based agency came into the world in 2002, started by much-awarded advertising veterans looking to do outstanding work without conglomerate compromise. Specializing in strategic, integrated creative, branding and advertising, SmithGifford excels at developing messaging meant to be experienced, and not just seen. The agency’s culture of good work, good people makes it a destination for a range of national and local clients from healthcare, nonprofit, retail, tech and manufacturing.

(This post provided by SmithGifford, a Capitol Communicator sponsor.)

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