By Matt Smith

Regular readers of this column know that my goal is to identify and praise the great creative work emanating from all the marketing services agencies (and other creative hotbeds) in the Washington, D.C., region.  Up until now, my comments have been restricted to the printed word, but all that’s about to change.

This Friday, April 26, anyone interested in seeing me bring the mission of my “Oh, That’s Good” column to life can see me in person at the Mid-Atlantic Marketing Summit being held at the National Education Association Conference Center at 1201 16th St., NW, Washington, D.C.

The event is in its seventh year and features case studies, keynotes and presentations on the most important issues facing marketers and agencies today. Attendees include more than 300 CMOs, senior marketers, agency pros and technology execs from throughout the Mid-Atlantic.

OK, I know.  This is a shameless plug for my session at the conference, but I’m not the only one who’ll be there.  It’s a great opportunity to see and hear some of the most influential and creative minds in our area.  Don’t take my word for it—check out the list of speakers here:

It’s also a chance to see me possibly fall on my face and ruin my 40-year career before your very eyes.  That’s because sometimes I say stuff I later regret.  But I’m definitely going to say some very nice things about my competitors, and that’s certainly something you don’t see every day in our business.  I think that alone is worth the price of admission.

But one thing is for sure—there’s no point in complimenting a community if no one shows up. So please consider joining us.  And who knows, I might even be bragging about you. And you don’t want to miss all that adulation.

So if you haven’t signed up yet for the Mid-Atlantic Marketing Summit, please do so. It’s going to be a great time. For more information, and to register, go to

I hope to see you there, and if you come, be sure to look me up and tell me about all the great work your agency is doing.  You never know.  My next column might be all about you!

Matt Smith is founder of SmithGifford, and has close to 40 years’ experience as a creative and agency leader at the nation’s top agencies. SmithGifford is a Capitol Communicator sponsor.

You can find Matt Smith’s earlier columns at Oh, That’s Good.



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