Home » Matt Smith, SmithGifford, Predicts Life will be “Different” in 2021

Capitol Communicator reports that Matt Smith, SmithGifford, predicts life will be "Different" in 2021

Matt Smith, SmithGifford, Predicts Life will be “Different” in 2021

by | Dec 2, 2020

For the record, I can’t even predict what I am going to have for dinner tonight. But for 2021?

I predict 2021 will happen. The sun will come up and life will continue. But different. Just like our grandparents needed to save sugar and toilet paper from the depression years. We too will have some issues regarding cleanliness. Whatever crazy crap happens, we will always be aware of being too close, touching stuff and cleaning too much.

I was just looking through some B-roll footage from our past. Like springtime, and thought. Wow. How things have changed. The memory and trauma of all this will be deeply embedded in our brains. I also predict that we are not even close to being over this, and 2021 will have many of the same issues regarding burnout and anger!

I am not trying to be dark or negative. I am a very positive person. But if we understand, we can help as communicators. We have a responsibility in our profession to lead, to help and be part of a healing process. Your brand needs to be considerate of these emotions.

The entire planet is going through this mess together and we can take this all as an opportunity to be more than a United States, we can become a United Planet.

Too hopeful? mmmm maybe I will have something healthy for dinner. These sweatpants are getting a tad tight.

About the Author

Matt Smith

Matt Smith is the Founder of Smith Gifford, with close to 40 years’ experience as a creative and agency leader at the nation’s top agencies. He's won literally every award out there, Cannes, Clios, One Show Gold, Silver and Bronze, ADDYs, ADDYs and more ADDYs, and even Pillar of the Community and Best Places to work twice. A fourth generation Washingtonian, he can't spell or understand grammar, having spent the first 10 years of his life in schools in France and Germany. Even though "Learning three languages before age 10 messed me up bad," Matt has written a hugely successful website called WoodyBoater for the past 13 years, for which he was featured on CBS Sunday Morning.


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