Jeff Bezos, Amazon chief and owner of the Washington Post, isn’t sure that services like paywalls and tiered subscriptions can work for publishers, reports Adweek.
The Adweek item, in part, added:
“During a wide-ranging panel at Vanity Fair’s New Establishment Summit, Bezos talked about how he works with the Washington Post staff, as well as the tech giant’s recent move into artificial intelligence and his thoughts on the presidential election. One of the most interesting nuggets in the conversation came out when Bezos talked about how the Washington Post plans to make money in the future. Despite running arguably the world’s biggest ecommerce company, asking consumers to pay for content isn’t a model that he’s totally sold on.
“”These things can change, but I don’t see evidence yet that consumers are amenable to those kinds of micro-payments,” Bezos told a packed room. “In the early days of music subscription services, consumers were not amenable to music subscriptions—they didn’t want that, they wanted to buy it a la carte. Habits and behaviors and patterns of consumers do change slowly over time—maybe one day they will pay.”
“Bezos also said that he wants to move the Post from “making a relatively large amount of money per reader, having a relatively small number of readers—that was the traditional Post model for decades, [a] very successful model by the way,” to, “a model where we make a very small amount of money per reader on a much, much larger number of readers.””