PR is constantly changing, but proving PR’s worth to the C-Suite and handling crises when they arise remain consistent challenges. Join PRNEWS at the Crisis and Measurement Summit on February 25-26 at the Hilton Downtown, in Miami and you’ll be joined by 300+ fellow PR and communications professionals as we dive into the latest solutions for crisis management and communications measurement.

As the two topics are intertwined, PRNEWS encourages you to mix and match these 24 sessions across two days. Whether you want to learn how to create a crisis response plan, measure your PR efforts, uncover new ways to customize your PESO strategy using measurement or work better to manage a crisis with your legal team, the flow of this summit is yours to choose.

We’ll have crisis experts and measurement professionals from Google, Forbes, ASPCA, Carnival Cruise Line, Expedia, Prudential, McDonald’s, Edelman Intelligence, Capital One and more to discuss strategies to produce successful media relations efforts.

A highlight at this year’s event is our keynoter, Ana Navarro, political contributor to CNN, Telemundo and co-host of ABC’s The View. She’ll join us for a fireside chat to discuss crises facing the Hispanic and Latin American communities, along with the role that communicators play in being effective allies for tackling these issues. Respected on both sides of the aisle for her sharp wit and candor, Navarro frequently appears in the media, sought after by Meet the Press, Bill Maher’s Real Time, Anderson Cooper 360, CNN, and Telemundo to name a few. Most recently, she is a continuing Friday co-host of The View, bringing her quick-wit and intelligence to the table.

Attend either track at the Crisis & Measurement Summit 2020 and you’ll:

  • Protect against unwanted abuse from social media accounts during a crisis
  • Refine data so your analytics, insights and optimization provide a foundation for strategic communication with the C-suite
  • Ask producers the right questions so your spokesperson is armed with all of the info they need
  • Establish measurement strategies for each aspect of your campaign—and for each media type
  • Preparing Measure social and traditional media channels to track the effectiveness of your work

Check out the full agenda and register with VIP code: CAPCOMM to save $700 on on-site rates!

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