LinkedIn moves beyond networking and job hunting and doubling down on video
LinkedIn is doubling down on video, its fastest-growing in-app element, reports MediaPost.
With video uploads increasing by 36% year-over-year, the business-to-business social platform is testing a new full-screen vertical video display for users on both mobile and web, as well as video analytics tools and enhanced video search results.
MediaPost stated that LinkedIn’s recent efforts to make its platform a welcome place for B2B creators “are paying off, especially around video-focused expansion.
“Video creation on the platform grew 100% over the last year, with 63% of B2B buyers reporting that short-form social video content helped inform buying decisions, and 80% of video viewers said video-focused influencer content was more trustworthy than other forms of B2B content.”
According to Roberto Munoz, author of “LinkedIn PowerUp Playbook,” the platform has “evolved beyond networking and job hunting” to encapsulate entertaining content from brands and creators.
More here.
