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List of Overrated Careers Hits Close to Home for Communicators

by | Dec 12, 2016

What do careers as advertising account manager, public relations executive, photographer and broadcaster have in common?  The answer is that these four careers, and others, are included in Career Cast’s list of “Most Overrated Jobs of 2016”, which scores professions by factoring in U.S. Bureau of Labor Statistics numbers on growth outlook and pay, as well as variables such as workplace environment and stress.

According to the Forbes report on the CareerCast’s list, “think running advertising campaigns for corporate clients is all cocktail parties and glitz? CareerCast wishes to relieve you of your illusions. According to the firm, handling an ad job requires long hours spent overseeing projects for a clientele that is watching every detail with intense interest and possibly changing course or throwing out new ideas and needs in real time. In the end, you have to spend a lot of time under pressure making someone else’s wishes come true.

“Also important for an ad executive is staying on top of new trends, which can be fun at first but can ultimately begin to feel like a never-ending homework assignment. But if you can make the job work, it can pay quite well—CareerCast pegs the median annual salary of account executives at nearly $125,000.

“Also highlighted on the annual ranking of overrated positions is that of broadcaster. When we see anchors or reporters on television, reading the news or reporting on the scene of an event or occurrence, such a job can seem exhilarating: being on TV, finding out the news as it happens, rushing off to cover the latest issues of the day.

“The reality is a bit different. Most broadcasters start out in tiny markets, says CareerCast, and those in front of the camera are often tasked with handling many of the chores behind it as well. Top if off with quite meager pay – a median $38,000 a year – and you’ve got yourself a perfect example of a job that is falls into the overrated category.”

According to O’Dwyer’s, “According to CareerCast online content editor Kyle Kensing, PR careers appeal to young job seekers, as evident by the current popularity of PR-related majors among college students. However, it’s also a job known for long hours and a stress-inducing environment (a common theme among jobs deemed “overrated”), which were among the reasons for its inclusion in the list.”

While this overrated-jobs list was released in September, it’s hard to see how much will change in 2017.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.


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