LMO, a full-service marketing communications agency based in Arlington, Va, acquired Griffin & Company, Inc. (Griffin), a D.C.-based strategic communications firm that has specialized in the development of media relations and content creation for the U.S. residential and commercial building channels for more than 25 years. This collaboration, stated a release, enhances the scope and capabilities to meet the growing needs of clients, as well as offering a full range of marketing solutions to the building industry.
“Throughout our history, we have established sector expertise in a number of areas including military and government, financial services and associations. We’re especially excited to expand our building industry focus with the addition of the Griffin team,” said Chris Laughlin, CEO of LMO.
Griffin’s clients include leading, national and international building product brands, distributors, associations, developers, builders, architects and remodeling companies and will join LMO’s existing client roster in the building industry sector including Ryan Homes, National Council of Architectural Registration Boards (NCARB) and Associated General Contractors of America.
Laughlin, continued the release, observed that with the building industry poised to reach an estimated $712 billion in construction value starts this year – a six percent growth over last year – demand in both the residential and commercial sectors is growing at a much-improved pace. “With the Griffin team on board, we feel especially well-positioned to help all of our building industry clients flourish through strategic, demand-generating marketing programs in the industry’s prime.”
Founded by Cary B. Griffin, the team of nine joined the LMO Arlington office in July. “This strong, award-winning team of professionals, led by Cary, is a great addition to the LMO family and we look forward to integrating their capabilities and subject matter expertise into our complete marketing support offering,” said Laughlin. Current core competencies of LMO, a Capitol Communicator sponsor, include national, regional and local advertising; software engineering, web design and development, content and direct marketing, video production, media planning and buying, media relations, social media management, crisis communications and event management.