LMO Advertising, the largest advertising agency in metropolitan Washington, D.C., announced its partnership with the George Washington University (GW). Effective immediately, LMO will serve as the Digital Media Agency of Record for the George Washington University.
“We are excited to work with such a distinguished institution and look forward to helping GW strengthen their marketing endeavors,” said Chris Laughlin, president and CEO of LMO Advertising, “LMO has a long history of helping brands connect with young adults making long-considered, life decisions.”
Through the partnership, LMO will provide each of GW’s schools and units holistic digital services including, digital-focused strategy, media buying and reporting.
“We are particularly focused on connecting with our potential students who are digital natives and believe LMO’s proficiency will help increase interest in our graduate programs.” said Sarah Baldassaro, associate vice president for communications at GW.