Chantilly-based BIA Advisory Services reported that local ad spending in the Baltimore-Washington metro area will reach $7.9 billion in 2018, with retail, financial/insurance services, restaurants and auto verticals divvying their ad spend between traditional and digital media.

The vibrant ad market and diverse population in the Baltimore-Washington corridor is reinforced by prominent vertical advertisers that are willing to spend money across multiple channels to reach their target audiences. The share of wallet across media is competitive, especially as mature digital technologies, such as those that deliver on-the-spot advertising, become available.

The local advertising market will be examined during LOCAL IMPACT DC, a half-day program in the NAB headquarters on Thursday, May 10. The focus will be where ad dollars are being spent across top media in the metro area and where they will migrate over the next five years.

Key topics on the agenda include:

  • Ad spending trends of top verticals (i.e. auto, finance/insurance)
  • Midterm political advertising and effect on local advertising
  • Local market automation
  • Advertiser plans for this year and next
  • Ad fraud issues when targeting local audiences
  • ATSC 3.0 opportunity and status
  • Programmatic advertising

LOCAL IMPACT DC will have speakers from Deep Root Analytics, Kantar Media, Sinclair Broadcasting Group, Publicis Local Media Exchange and NAB PILOT. Executives from publishing, broadcasting, digital media and ad agencies will be in attendance. For more on the event, including information on event registration, please visit:

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