How can you make your public relations campaign cut through the election clutter?  Doug Simon, D.S. Simon Media, states that he has some PR Xanax for you.

According to Simon, “You are right to be nervous if the target audience for your campaign are national news outlets like CNN, FOX News, or MSNBC. They are wall-to-wall politics and election coverage because it is driving ratings.

“Where can you go to reach your audience through broadcast television? Answer, local television.”

Check out the video below where Simon details why local TV is the way to go this election year.

(Stay current with items of interest to communicators at Capitol Communicator, www.capitolcommunicator.com.)