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Home » Local TV News Producers to Continue Using Zoom for Interviews Post Covid

Capitol Communicator has a MediaPost report that shows waning trust in mainstream TV news as political fervor and tribalism surge.

Local TV News Producers to Continue Using Zoom for Interviews Post Covid

by | Jul 26, 2021

In a survey of local TV news producers by leading satellite media tour and virtual event production firm D S Simon Media, 85% of respondents said they plan to continue using Zoom to conduct interviews even after the pandemic ends.

“During the pandemic, we’ve seen a significant increase in local TV news producers’ willingness to interview spokespeople who work directly for a brand or non-profit,” says Douglas Simon, CEO at D S Simon Media, which conducted the survey.

“What this tells us is stations have adapted to the increased access new technologies have given them to provide information for their viewers and it will continue. It’s a huge opportunity for brands to get their message out.”

The survey also found that 93% of stations were open to conducting interviews with brand or non-profit spokespeople in their homes, offices or on location; 52% were open to conducting the interview in a client-provided studio location and 37% were open to having the spokesperson come to the station for the interview.

“These are the highest numbers we’ve ever seen,” states D S Simon Media.

More here.

 

 

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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