U.S. marketers had a rough time in 2020, judging by a new study from Sitecore, reports MediaPost.

Of more than 400 marketers polled, 59% wanted to quit at least once. And 79% found the period the most challenging of their careers, with 80% saying their responsibilities increased a great deal, says MediaPost, adding that “group clearly includes email marketers, given an increase in these tasks:

  • Supporting customer acquisition — 47%
  • New online or virtual services — 46%
  • Social responsibilities/sustainability — 41%

All this was accompanied by internal and external stresses, including:

  • Pressure from upper management to boost results — 47%
  • Swift changes in strategy — 39%
  • Unrealistic deadlines — 20%

More here.

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