fbpx

Home » Many Snapchat Users Skipping Ads

Many Snapchat Users Skipping Ads

by | Feb 14, 2017

There’s a ton of buzz right now around Snapchat, the 5-year-old social media site that recently filed for an initial public offering, reports Media Life, which added:

“It’s inarguably the hot property among young people, with teens favoring the site over more established rivals such as Facebook and Twitter.

“And Snapchat has been wooing advertisers with new plans and programs, while touting its incredibly engaged audience, who check in an average 18 times per day.

“But there’s one big problem with the love fest. It appears those who advertise on the site may not be connecting with users.

“A new study from Fluent, an online marketing platform, finds that 69 percent of Snapchat users skip the ads that flow into their feeds.

“What’s more, that number is even higher among adults 18-24, 80 percent of whom skip through Snapchat ads.”

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *


Sponsors

Brand Creep

Don't tell the lawyers

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE