One of the last places you’d expect to see 13th century Venetian explorer Marco Polo would be in a pool with a bunch of kids during a round of the modern-day water game Marco Polo, states a piece in Adweek.
The Adweek item, in part, added:
“But that’s exactly where he appears in (Chevy Chase, Md-based) Geico’s latest goofy commercial from (Richmond-based) The Martin Agency, which juxtaposing the surprise of the off-kilter visual gag with the obviousness of what the the insurer emphasizes as its competitive edge—lower rates for consumers.
“The theme of the new mini-campaign is, “It’s not surprising.”
“In the spot, the famous traveler stands, in full period garb, chest deep in a backyard pool, completely baffled while a handful of children swim around him yelling “Marco” and “Polo.” His ineffectual attempts to bridge the gap are entertaining enough.
“”Excuse me,” he says in Italian, “I am Marco Polo.” Alas, it’s to no avail.”