Mark DeVito, partner and president of Beyond Definition, will speak at the 2019 Business Information and Media Summit (BIMS) taking place at the Margaritaville Hollywood Beach Resort in Hollywood, FL, from November 11-13th. Hundreds of business information leaders from around the world assemble year after year to discuss the latest industry trends in marketing, data, engagement, strategy and digital sales.

BIMS attracts directors and C-suite executives from B2B and B2C organizations and provides them five focused session tracks to navigate including Marketing and Advertising, Data Strategy and Monetization, Onboarding, Engagement, and Retention, C-Level Strategy, and New Models for Sales and Marketing.

DeVito, shown above, will speak to business and media professionals on understanding the power of audience personas and how to properly position them to advance communication strategies. Under the New Models for Sales and Marketing track, this interactive session and workshop will discuss how a strong brand isn’t everything when it comes to conversion and loyalty; but utilizing personas will help to effectively speak to audiences and assist in identifying with their emotional triggers to gain a picture of what personifies their experience and choice.

BIMS is an annual event hosted by two divisions of the Software and Information Industry Association (SIIA) – Connectiv, the Business Information Association and SIPA, the Specialized Information Publishers Association.

For more information, click here.

Beyond Definition is a Capitol Communicator sponsor.

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