Mark Penn, a former pollster and political strategist who worked on Bill Clinton’s 1996 campaign, will be featured in a fireside chat at the Campaigns and Marketing Summit, Nov.13, at the National Press Club.

According to POLITICO, Penn left Microsoft as Executive Vice President and Chief Strategy Officer earlier this year to start Stagwell Group, a private-equity firm focused on digital marketing with backing from Steve Ballmer, the former Microsoft CEO.

POLITICO also reported that SKDKnickerbocker, a D.C. PR firm with deep ties to Democrats, is being bought by Penn’s investment firm. SKDK, which also has offices in New York, Albany and Los Angeles, has worked on political and corporate campaigns from Washington State’s ballot initiative on gun background checks to the U.S. Airways merger.

This full-day Summit is the first major conference to bring together the political, digital, brand and marketing communities to discuss their shared tactics, strategies and platforms. Over 300 professionals around the country are expected to convene at the National Press Club for this conference.  The event is being presented by Capitol Communicator, Washington, the region’s preeminent marketing and communications publisher; Potomac Tech Wire, covering the business of technology; and Campaigns & Elections, the leading “how-to” resource for politics, focused on the tools, tactics and techniques of the political consulting profession.

For the full schedule and more information about the Campaigns and Marketing Summit, click here.

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