Marketers May Have Lost Millions in “Massive” Mobile App Ad Fraud Scheme
A massive advertising fraud operation — potentially siphoning millions of dollars from marketers — has been uncovered, renewing concerns about fraud in a marketplace that is increasingly automated and distributed, reports MediaPost, which added that “BuzzFeed News published a detailed investigation looking into one particular organization that used more than 125 Android mobile apps that had been downloaded more than 115 million times on 11 million mobile devices.
“The investigation, spurred on by a blog post in June from the fraud intelligence firm Pixalate, says that Disney, Hulu and Volvo were among the advertisers that lost money to the fraud.
“Google has removed the affected apps from its Google Play store for Android, though the damage has been done. BuzzFeedNews says hundreds of millions of dollars could have been stolen.”
More here.
