fbpx

Home » Marketers May Have Lost Millions in “Massive” Mobile App Ad Fraud Scheme

Marketers May Have Lost Millions in “Massive” Mobile App Ad Fraud Scheme

by | Oct 25, 2018

A massive advertising fraud operation — potentially siphoning millions of dollars from marketers — has been uncovered, renewing concerns about fraud in a marketplace that is increasingly automated and distributed, reports MediaPost, which added that “BuzzFeed News published a detailed investigation looking into one particular organization that used more than 125 Android mobile apps that had been downloaded more than 115 million times on 11 million mobile devices.

“The investigation, spurred on by a blog post in June from the fraud intelligence firm Pixalate, says that Disney, Hulu and Volvo were among the advertisers that lost money to the fraud.

“Google has removed the affected apps from its Google Play store for Android, though the damage has been done. BuzzFeedNews says hundreds of millions of dollars could have been stolen.”

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM