The overall ethnic skew of employees in the marketing/advertising industry is more diverse than ever, according to a new study by the ANA and the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM). The figure represented the highest ranking since the study’s inception in 2018.
The study, “A Diversity Report for the Advertising/Marketing Industry,” also addressed gender equality and revealed that the industry continues to skew female, including top marketing industry executives. This is the fourth annual iteration of the report, which tracks the gender and ethnic diversity of ANA member companies and recommends steps to improve diversity.
“This report reveals that marketing industry is making important strides toward improving diversity among our ranks at all levels,” said ANA CEO Bob Liodice. “However, it also shows that we still have work to do to achieve a truly diverse balance in our workforce. I urge our membership and the marketing community at large to review the report carefully and to consider taking the recommended steps to reaching representative diversity levels.”
A copy of the full report can be accessed here.