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Home » Marketing/Advertising Industry More Diverse than Ever, States New Study

Capitol Communicator reports the marketing/advertising industry is more diverse than ever, according to a new study.

Marketing/Advertising Industry More Diverse than Ever, States New Study

by | Nov 16, 2021

The overall ethnic skew of employees in the marketing/advertising industry is more diverse than ever, according to a new study by the ANA and the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM). The figure represented the highest ranking since the study’s inception in 2018.

The study, “A Diversity Report for the Advertising/Marketing Industry,” also addressed gender equality and revealed that the industry continues to skew female, including top marketing industry executives. This is the fourth annual iteration of the report, which tracks the gender and ethnic diversity of ANA member companies and recommends steps to improve diversity.

“This report reveals that marketing industry is making important strides toward improving diversity among our ranks at all levels,” said ANA CEO Bob Liodice. “However, it also shows that we still have work to do to achieve a truly diverse balance in our workforce. I urge our membership and the marketing community at large to review the report carefully and to consider taking the recommended steps to reaching representative diversity levels.”

A copy of the full report can be accessed here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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