Home » Marketing for Change Partners with The Abbi Agency and Ericka Aviles Consulting to Execute $3.2M Health Insurance Exchange Contract

Marketing for Change and partners will provide integrated marketing services to help more Nevadans enroll in affordable health insurance.

Marketing for Change Partners with The Abbi Agency and Ericka Aviles Consulting to Execute $3.2M Health Insurance Exchange Contract

by | Apr 13, 2021

The collective partnership of Marketing for Change, a research and creative agency anchored in behavioral science, The Abbi Agency, and Ericka Aviles Consulting has been selected by the Silver State Health Insurance Exchange to help eligible Nevadans enroll in qualified health and dental plans through the state exchange. The total contract is valued at $3.2 million and runs for four years, with the option for two one-year extensions.

“Based on our years of work with the federal Health Insurance Marketplace, and with state exchanges in Florida, Minnesota, and Texas, we have a keen understanding of how and when people think about purchasing health insurance and outreach strategies that reach the right audience,” said Peter Mitchell, a principal at Marketing for Change, which is located in Alexandria, VA, and Orlando, FL. “We’re excited to build upon this expertise to help make it fun, easy, and popular for Nevadans to enroll in a plan that works for them.”

Silver State Health Insurance Exchange facilitates the sale of qualified health and dental plans and connects Nevadans who are not insured by their employer, Medicaid, or Medicare to health insurance options. Through Nevada Health Link, individuals can find quality and affordable health insurance plans with tax credits or subsidies that are based on their income.

“Across the nation, health exchanges offer affordable health coverage for those individuals and families who maybe never had coverage previously. Locally, Nevada residents and small businesses have an opportunity to shop and compare qualified health and dental plans as well as determine eligibility for and receive subsidies on healthcare premiums,” said Janel Davis, Communications Officer at the Silver State Health Insurance Exchange. “As we go full steam ahead to grow the impact of Nevada Health Link, having the unique powerhouse of three expert agencies working collaboratively, each dedicated to ensuring individuals have access to quality and affordable health coverage, is a great privilege.”

“We highly resonate with the Exchange’s commitment to offering affordable health insurance to all Nevadans who need it, and we are therefore thrilled to have the opportunity to spread awareness for this vital state organization and its initiatives,” said Abbi Whitaker, President and Founder of The Abbi Agency. “It is so rewarding to know that we will be putting our years of health and Nevada community expertise towards a great cause – expanding healthcare access for many residents across the Silver State.”

About Marketing for Change
Marketing for Change is a research and creative agency propelled by behavioral science. The agency uses research-driven strategies to design and implement marketing, branding and communication campaigns that move the needle on behavior change. Marketing for Change is a founding member of the Pandemic Behavioral Working Group and a member of the global platform IPREX, connecting more than 1,200 independent communications and marketing professionals in 84 cities across 29 countries. To learn more, visit the agency’s website and subscribe to the “Fun, Easy, Popular” blog. Marketing for Change is a Capitol Communicator sponsor.

About The Abbi Agency
The Abbi Agency is an integrated creative, digital and public relations agency with offices in Reno, Las Vegas, New York City and London. The agency has executed award-winning integrated marketing campaigns for clients including Visit Carmel, North Lake Tahoe, SendCutSend, Plumas Bank and Travel Nevada. The agency works extensively in the travel and tourism industry, while also growing robust healthcare, technology, economic development, construction, next-gen brands and public affairs divisions of the company. Learn more at theabbiagency.com.

About Ericka Aviles Consulting
Ericka Aviles Consulting LLC, is a boutique consulting firm focused on digital communications, marketing and community relations.  Established in 2016 as a multilingual and multicultural Latina woman owned business, Ericka Aviles Consulting focuses on bridging gaps of language and culture between her clients and the audiences they serve. Ericka has helped clients with statewide and regional education and health campaigns, sports marketing, civic engagement and infrastructure projects, by developing strategic plans, partnerships and authentic and effective marketing and outreach tactics tailored to unique communities. To learn more and connect with Ericka, visit erickaaviles.com.

About Nevada Health Link
Nevada Health Link is the online insurance marketplace operated by the Silver State Health Insurance Exchange (Exchange), which was established per Nevada Revised Statutes (NRS) in 2011 by the State of Nevada and began operations in 2013 on the belief that all Nevadans deserve access to health insurance. In 2019, the Exchange transitioned away from the federal marketplace, HealthCare.gov, and became a fully operational State Based Exchange (SBE), in time for its seventh Open Enrollment Period (OEP). Nevada Health Link connects eligible Nevada residents to budget-appropriate health and dental coverage and is the only place where qualifying consumers can receive federal tax credits to help cover premium costs. Subscribe to Nevada Health Link’s blog and YouTube channel, like them on Facebook and follow on Twitter and Instagram. Nevada Health Link always encourages consumers to use the free assistance of a licensed enrollment professional by calling 1-800-547-2927 or by visiting NevadaHealthLink.com.

About the Author

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


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