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Capitol Communicator reports that Marketing for Change has been selected by Americares to support its COVID-19 vaccination campaign.

Marketing for Change Selected for COVID-19 Vaccine Confidence Project

by | Jul 13, 2021

Marketing for Change, a research and creative agency propelled by behavioral science, has been selected by Americares to support its COVID-19 vaccination campaign for staff and volunteers at free and charitable clinics across the country.

“Many agencies focus on communicating a message well. We focus on what’s underneath the messages – the drivers that will truly help people change their behavior.” said Karen Ong, a principal at Marketing for Change, which is located in Alexandria, VA, and Orlando, FL. “We are thrilled to help Americares design and execute a campaign that bolsters confidence in these vaccines and eases concerns for this frontline audience, getting more people vaccinated.”

The Americares COVID-19 vaccine confidence project, funded in part by a cooperative agreement with the U.S. Centers for Disease Control and Prevention, brings together hundreds of clinics, the National Association of Free and Charitable Clinics (NAFC), and state associations to educate health workers about the importance of vaccination.

“We are working to reinforce confidence among health care personnel and, in turn, the patients they serve. The vast majority of patients will get vaccinated against COVID-19 if their health provider recommends it,” said Americares Vice President of U.S. Programs Edith Lee. “We are excited to work with Marketing for Change on this project and use their team’s behavior change insight to create messages that inspire confidence in COVID-19 vaccines.”

Americares helps communities prepare for, respond to and recover from disasters; increase access to critical medicine and medical supplies; improve and expand clinical services; and prevent disease and promote good health. In the United States, Americares responds to emergencies and supports nearly 1,000 partner clinics and health centers serving more than 7 million patients in need with medicine, supplies, education and training.

About Marketing for Change
Marketing for Change is a research and creative agency propelled by behavioral science. The agency uses research-driven strategies to design and implement marketing, branding and communication campaigns that lead to measurable behavior change. Marketing for Change is a founding member of the Pandemic Behavioral Working Group and a member of the global platform IPREX, connecting more than 1,200 independent communications and marketing professionals in 84 cities across 29 countries. To learn more, visit the agency’s website and subscribe to the “Fun Easy Popular” blog. Marketing for Change is a Capitol Communicator sponsor

About Americares
Americares is a health-focused relief and development organization that saves lives and improves health for people affected by poverty or disaster. Each year, Americares reaches 90 countries on average, including the United States with life-changing health programs, medicine, medical supplies and emergency aid. Americares is the world’s leading nonprofit provider of donated medicine and medical supplies. For more information, visit americares.org.

This project was funded in part by a cooperative agreement with the Centers for Disease Control and Prevention grant number 1 NU50CK000588-01-00. The Centers for Disease Control and Prevention is an agency within the Department of Health and Human Services (HHS). The contents of this resource center do not necessarily represent the policy of CDC or HHS and should not be considered an endorsement by the Federal Government.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


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