Columbia-based Maroon PR announced the firm is working with West Palm Beach, Fla.-based United States Polo Association, the national governing body for the sport of polo, as well as its licensing arm, USPA Global Licensing Inc.
According to a release, the USPA and USPAGL selected Maroon PR to elevate awareness for the game of polo and the brand within their unique overlap of the sports and retail business landscapes.
Maroon PR’s primary focus will be media relations to enhance the sport’s presence at the national level. The firm will lead media efforts for the USPA’s major events including promotion, media center management and sports information duties. In April, Maroon PR assisted the USPA with the 112th U.S. Open Polo Championship® nationally broadcasted on NBC Sports Network from the International Polo Club Palm Beach in Florida, one of the organization’s most prestigious tournaments.
“The game has a lot of history in the United States,” said John Maroon, president of Maroon PR. “Our primary objective will be to reach a diverse audience through media relations to generate more interest in polo. Additionally, we are providing our sports public relations experience to promote USPA’s major events, develop new relationships with the media and, overall, serve as a seasoned extension to their marketing team.
Additionally, Maroon PR will be working with USPA Global Licensing Inc., a wholly-owned, for-profit subsidiary of the U. S. Polo Association. U.S. Polo Assn. branded product is the official merchandise of the USPA, sold through its licensing program in over 135 countries at independent retail, department and U.S. Polo Assn. mono-brand stores.
“The USPA wants to generate exposure for the country’s oldest organized equestrian sport and reach new audiences,” said Duncan Huyler, CEO of the USPA. “We want to let people know that polo is accessible, diverse and inclusive to a wide range of people in this country. Our team is looking forward to working with Maroon PR to tell our story to the media, that there is a place for everyone in polo whether you’re a player, fan or sponsor and growing the membership of the USPA.”