Richmond-based The Martin Agency has created a holiday spot for Oreo that “centers around one of Santa’s elves who stops at a gas station to pick up some supplies, including those lovable little discs. But when he gets to the till, it becomes apparent that he’s never had an Oreo. What ensues is a playful blossoming of the relationship between elf and clerk.” reports Campaign US.

This spot forms part of the larger Oreo for Santa campaign which includes an out of home effort with an experience in collaboration with Amazon’s Treasure Truck.

The post added that the new campaign “comes days after Mondelez (maker of Oreo products and one of the world’s largest snacks companies) published its State of Snacking report, which revealed that snacking outpaces meals as appetite for smaller bites grow.

“Research found that 20 percent of respondents would rather give up their phones for a month than miss out on enjoying a daily snack.”

Photo: Campaign US.

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