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Home » Maryland judge strikes down digital ad tax

Capitol Communicator reports on AAF Baltimore's online forum for finance professionals with questions about Maryland's digital ad tax

Maryland judge strikes down digital ad tax

by | Oct 18, 2022

After just two years, Maryland’s digital advertising tax was struck down in the Anne Arundel County Circuit Court after Judge Alison Asti sided with subsidiaries of Comcast and Verizon, finding that the policy violated the First Amendment, the Internet Tax Freedom Act, and the Dormant Commerce Clause.

By only taxing advertising when it is served digitally, the tax discriminated against e-commerce and violated the federal Internet Tax Freedom Act, Asti said from the bench.

According to a report in DCist, Asti also ruled the tax violated the Dormant Commerce Clause — which prohibits states from passing legislation that discriminates against interstate commerce — as it makes little effort to apportion the tax based on in-state activity.

First enacted in 2021, the policy levied a tax of between 2.5% and 10%, on large companies, like Facebook and Google, that sell online advertisements. Proponents of the bill argued that it was a necessary move to help modernize the state’s tax code. Opponents, including Gov. Larry Hogan, said it would only cost local businesses more money in the long run.

Asti’s written opinion on the case, which will detail more information on how it violated the First Amendment, is expected in the coming days, DCist reports.

The tax rate would have been 2.5% for businesses making more than $100 million in global gross annual revenue; 5% for companies making $1 billion or more; 7.5% for companies making $5 billion or more and 10% for companies making $15 billion or more.

Republican lawmakers cheered the judge’s ruling on Monday as “a huge win for Maryland’s small businesses who rely on affordable digital advertising to market their services.”

“This is a refreshing check on Maryland’s Democratic Supermajority who has no problem creating new, one-of-a-kind taxes that violate the First Amendment and tax Maryland’s job creators out of business,” said Sen. Bryan Simonaire, the Senate minority leader, and Sen. Justin Ready, the Senate minority whip, in a joint statement.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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