Maryland’s Board of Public Works will be asked to approve a new Maryland Lottery and Gaming Control Agency contract valued at $115,478,000, one for incumbent Baltimore agency GKV for creative and the other for MARC USA of Pittsburgh for media buying, digital and social.
Other firms that submitted bids were incumbent Media Works, LLC and TBC, both of Baltimore, HZ BCW (Burson Cohn & Wolfe) of Rockville, and Fuseideas of Winchester, Mass., which counts Vermont Lottery and Connecticut Lottery as clients.
According to the Board of Public Works agenda, the winning combo of GKV and MARC USA would be awarded a three-year contract with an additional two-year option and a six-month option if the panel approves the contract during the March 6 meeting. The BPW’s three members are Governor Larry Hogan, Treasurer Nancy K. Kopp and Comptroller Peter Franchot.
GKV’s proposed advertising contract is worth $28.6 million, while MARC USA’s contract for media planning and buying is $86.3 million. The contracts cover fixed fees and the lottery’s budget for advertising, media buying and related services.
In an interview with the Baltimore Business Journal, Media Works CEO Michele Selby said she is disappointed about her woman-owned business losing to the out-of-state MARC USA.