McIntyre Named Director of Ketchum’s D.C. Office
Ketchum named Bill McIntyre as its new director of its D.C. office. McIntyre most recently served as executive vice president and group head for the D.C., office of Edelman.
According to a release, McIntyre led digital and traditional public affairs, grassroots and consumer marketing programs on behalf of leading companies and associations in the U.S., Canada and European Union, growing revenue and staff along the way. In addition, he is an adjunct professor in Georgetown University’s School of Continuing Studies, where he teaches graduate-level courses that focus on digital and traditional communications.
Prior to joining Edelman, McIntyre served in leadership positions and, ultimately, as CEO of Grassroots Enterprise, Inc., a high-tech communications firm that specialized in bipartisan grassroots communications support for causes, products and companies. There he translated political tactics to consumer marketing, launched new services and products, set public relations and communications plans on behalf of Fortune 500 clients, and won a federal General Services Administration (GSA) Schedule award under the Advertising & Integrated Marketing Solutions (AIMS) category.
