MDB Communications announced the launch of the RoyRogersGeneralStore.com, an online store featuring a variety of merchandise boasting the legendary quick-service brand’s logo, western motifs and some of the chain’s most-loved menu items.

On the menu at the online store are moderately-priced apparel and accessories ranging from T-shirts, sweatshirts and even an infant “onesie” to baseball caps, beanies, water bottles and branded cornhole boards. The gear celebrates Roy Rogers Restaurants’ bond with its cowboy heritage, with images of a bronco-riding rodeo hero, long-horn cattle and cacti, shirts that shout, “Howdy!” and, of course, variations on the famous Roy Rogers logo as well as a deconstructed look at the chain’s ever-popular Double-R-Bar Burger®. Men’s, women’s, unisex and youth styles are available.

“So many people across multiple generations love the Roy Rogers brand,” says Mark Jenkins, Senior Director of Marketing for Roy Rogers. “With the Roy Rogers’ General Store, we’re providing them with another way to connect with us. Our branded items make great gifts for our ‘Royalists,’ novelty merchandise fans and others, too.”

The online Roy Rogers’ General Store celebrates Roy Rogers’ commitment to fans across the country by sharing both contemporary and nostalgic apparel and accessories.

Cary Hatch, CEO of MDB Communications, the Agency of Record for the brand adds, “Inspired by the current culture and popularity of authentic cowboy heritage, Roy Rogers Restaurants is initiating a new way to engage and delight their loyal consumer following. The Roy Rogers’ General Store will also extend the brand’s presence by driving new retail strategies.”

Roy Rogers Restaurants was founded in 1968, and currently consists of 24 company-owned restaurants and 24 franchise restaurants in six states.  Based in Frederick, Md., Roy Rogers® is a chain of western-themed quick-service restaurants offering broad appeal across multiple dayparts and generations. The company is famous for serving up a “Triple Threat” – three popular main dishes including USDA choice top round roast beef, hand-breaded, fresh fried chicken and great-tasting burgers. Roy Rogers is also known for its famous Fixin’s Bar®, where guests can customize their orders with a variety of fresh produce, condiments and signature sauces.

MDB Communications, Inc., a Capitol Communicator sponsor, is a full-service media-neutral advertising agency powered by experienced leaders, innovators and problem solvers. Founded in 1981, MDB is focused primarily on consumer branding, through Omni channel media and developing advanced SEM programs and contextual targeting initiatives for companies, associations and non-profits.  The firm has won more than 231 awards for client work and is headquartered in Washington, D.C., with affiliate firms in Asia/Pacific and Europe.

 

 

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