2019 Outlook: The Velocity of Change MDB Communications December 9, 2018 Agency, Insights, Top Right Sponsored By Cary Hatch, CEO/Brand Advocate, MDB Communications Strap yourself in for more industry change and plenty of opportunity. Three areas of note: CSR as the backbone of brand campaigns, re-constituting...
The Case for Pen and Paper MDB Communications October 19, 2018 Agency, General, Insights We live in a time when technology is king and the seemingly old-fashioned tools of pen and paper are eschewed. But if what you are doing is something that could be conceived as "creative," there are some very...
“Frenemies”: The Epic Disruption of the Ad Business (and Everything Else) According to Ken Auletta MDB Communications July 4, 2018 Advertising, Communications, Insights By Cary Hatch Advertising is not dead, but somewhere between “whistling through the graveyard” and adapting to be more useful to consumers and reaching them by being more meaningful. This seems to...
Lovely Monsters: The Chaser of Storms MDB Communications June 18, 2018 Agency, Bottom Left Sponsored, Communications, Insights Clouds come floating into my life, no longer to carry rain or usher storm, but to add color to my sunset sky. – Rabindranath Tagore Photographer Camille Seaman is a Shinnecock Indian. She has spent her...
BRANDS in #ALLCAPS MDB Communications June 13, 2018 Agency, B to C, Bottom Left Sponsored, Insights, Marketing Love is in the air in the #DMV! Yes, nothing brings people together more than a championship sports team. This was on full display during the Washington Capitals Stanley Cup Parade yesterday on Constitution...
Amazon’s HQ2: A Reset Button for the Region MDB Communications June 1, 2018 Agency, B to C, Insights, Top Center Sponsored Greater Washington residents today live in one of the world’s greatest regions. For the first time in two decades, the Capitals are in the Stanley Cup Finals. Our chefs are getting the acknowledgement they...
The Hedonic Treadmill MDB Communications May 14, 2018 Bottom Left Sponsored, General, Insights There are few questions as compelling or long-standing as this one: Can money buy happiness? In a recent segment on CBS Sunday Morning, Susan Spencer went searching for answers. Starting with Cristian...
Things Are Better Than You Think MDB Communications April 4, 2018 Agency, Insights, Top Center Sponsored By MDB Communications If you listen to the "news," it is understandable how the picture of our world is one of chaos and deterioration. But that is according to a press that some say has long since...
MDB Releases TV Spot Promoting Launch of DC Lottery’s DC2 Game MDB Communications March 23, 2018 Advertising, Agency, Bottom Left Sponsored MDB Communications Inc. released a unique new TV spot to promote the launch of DC Lottery’s DC2 game. The spot features a silhouetted figure dancing along to an original song created by MDB and D.C.-based...
Swearing for the Health of It MDB Communications March 7, 2018 Agency, Insights Mark Twain, the great American writer, humorist, entrepreneur, publisher, and lecturer, liked to use profanity. One day, so the story goes, his wife had grown weary of his swearing and told him that...
