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MDB Communications announced that it has added Carole Reuschle  as vice president, media director.

“Carole brings two decades of media brand leadership to our team. I admire her multi-channel strategic philosophy and extensive national and regional media experience. We’re all delighted to have Carole join the senior management team and MDB family,” said Cary Hatch, CEO of MDB Communications, which is a Capitol Communicator sponsor.

An MDB  release stated that “Reuschle is a highly-regarded media professional who brings the perfect blend of experience to our growing team. She has led large national accounts at major agencies, planning and buying TV, Radio, Cable, OOH, Cinema, Print, and Online. She has also been part of the DC media community, leading planning and buying for local and regional accounts that require an in-depth understanding of the market dynamics.”

Some highlights of her career:

  • Strategic Media Counsel for local market planning and buying: TV, radio, and cable, out of home, cinema, online and print.
  • VP Media Services at Carton Donofrio and Partners. Leading the $40M National Association of Realtors Account, Calvert Investments, Campaign for Our Children and AIA.

National TV, cable, network radio, national consumer out-of-home and online media.

  • VP Media Planning Director/Sr. Media Planner at Doner

Clients included: AARP, ADT Home Security Systems, Jos. A Bank and Progressive Auto Insurance

  • Media Planner at Lintas (NYC)

Clients included: IBM, Molson Beer, Lysol, and Dixie Cups

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