MDB Continues DC Lottery Campaign That Celebrates Winners
by MDB Communications | Dec 22, 2016
The latest DC Lottery advertising campaign by MDB Communications highlights how everyday people become lottery winners.
Washington-based MDB Communications, long-time agency-of-record for the DC Lottery, developed the new advertising that broke Dec. 21. The :30 TV and online commercials feature charming stories featuring real DC Lottery winners.
“When people win the lottery, they’re happy. But it’s more than just a lot of jumping up and down. Every person has an interesting story. We wanted to capture those in a way that made for great human interest commercials.” explained Richard M. Coad, chief creative officer for MDB Communications, a Capitol Communicator sponsor.
“Lots of people win the DC Lottery. By sharing real stories of people who really won, we continue to demonstrate that.” said Tracey Cohen, executive director of the DC Lottery.
See the campaign here.
Sponsor: MDB Communications is a full-service, media-neutral agency that's powered by experienced leaders and innovators. As an independent agency with the drive and determination to help our clients succeed, we're also able to chart our own course for success and make decisions that are always in our clients' best interests. From brand development to media planning, creative execution to public relations, we deliver solid thinking, airtight strategy, messaging that motivates and the metrics to prove it.
MDB top executives carry demonstrable credentials shaping strategy, positioning and creative for major brands. Clients such as Sprint, the American Bankers Association, National Geographic, Destination DC, DC Lottery, Fannie Mae, the United States Mint, and the International Spy Museum have discovered that MDB delivers a solid return on their investment.