The latest DC Lottery advertising campaign by MDB Communications highlights how everyday people become lottery winners.

Washington-based MDB Communications, long-time agency-of-record for the DC Lottery, developed the new advertising that broke Dec. 21.  The :30 TV and online commercials feature charming stories featuring real DC Lottery winners.

“When people win the lottery, they’re happy.  But it’s more than just a lot of jumping up and down.  Every person has an interesting story.  We wanted to capture those in a way that made for great human interest commercials.” explained Richard M. Coad, chief creative officer for MDB Communications, a Capitol Communicator sponsor.

“Lots of people win the DC Lottery.  By sharing real stories of people who really won, we continue to demonstrate that.” said Tracey Cohen, executive director of the DC Lottery.

See the campaign here.

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